Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 14%
Montessori Toys for Babies,Soft Stacking Building Blocks Rings Balls Sets,3 in 1 Baby Toys Bundle,Sensory Toys for 6-12 Months, Soft Teething Toys for Babies,Baby Toys Gifts for Boy Girl
Original price was: $34.99.$29.99Current price is: $29.99.
- 6%
SwaddleMe by Ingenuity Original Swaddle with Easy-Change, 100% Cotton, Improves Sleep & Calms Startle Reflex, 3-6 Months, 3-Pack – Mountaineer
Original price was: $32.99.$30.95Current price is: $30.95.
- 13%
Lansinoh Postpartum Kit, Includes Upside Down Peri Bottle, Herbal Perineal Spray, Reusable Perineal Ice Packs and Sleeve
Original price was: $39.99.$34.98Current price is: $34.98.
- 41%
Tommee Tippee Natural Start Anti-Colic BPA Free Baby Bottles, 9oz, Slow-Flow Breast-Like Nipple for a Natural Latch, Designed for Seamless Transitions Between Bottle and Breast, Fiesta, Pack of 6
Original price was: $42.50.$24.99Current price is: $24.99.
- 25%
Era Organics Soothing Nipple Butter Breastfeeding Cream – Calming and Moisturizing for Chapped, Sensitive Skin – USDA Organic Nipple Cream For Breastfeeding – Baby Friendly Organic Nipple Balm
Original price was: $21.45.$15.99Current price is: $15.99.
- 5%
New Chapter Prenatal Vitamins, One Daily Prenatal Multivitamin Enhanced for Age 35+ with Methylfolate + Choline for Healthy Mom & Baby, Gluten Free & Non-GMO- 30 ct
Original price was: $23.77.$22.58Current price is: $22.58.
Popular categories
highest quality & hand picked
Deals of the Day
- 28%
The Honest Company Honest Mama Calm Your Nip Balm | Nourishing + Soothing Nipple Cream for Nursing | Naturally Derived + Safe for Sensitive Skin | 1.75 fl oz
Original price was: $14.99.$10.79Current price is: $10.79.
- 30%
Evenflo Revolve360 Slim 2-in-1 Rotational Car Seat with Quick Clean Cover (Stow Blue)
Original price was: $349.99.$244.99Current price is: $244.99.
QandSweet 0-24 Months Newborn Girls’ Hats Cotton and Linen Cap Infant Big Bow Hat Baby Shower
$15.98
- 23%
AIVIAI Baby Toys 0-6 Months Infant Toys 0-3 Months Infant Rattles Baby Rattle Teether Toy Set with Storage Box Musical rattles for Newborn Boy Girl Gifts Set with Baby’s First Rattle Teether (11pcs)
Original price was: $29.99.$22.99Current price is: $22.99.
- 21%
Night Light for Kids Lamp Cute Lamp, 16 Colors+Tap+Silicone Kids Night Light for Kids Night Light,USB Rechargeable Cat Night Lights for Kids Room,Girls Bedroom Decor Cat Decor Nightlight for Kids Room
Original price was: $19.99.$15.71Current price is: $15.71.
- 15%
Pamo Babe 4 in 1 Portable Baby Crib Deluxe Nursery Center, Foldable Travel Playard with Bassinet, Mattress, Changing Table for Newborn, Infant, Toddler(Grey)
Original price was: $199.00.$169.99Current price is: $169.99.
- 12%
Waleaf Rocking Chair Nursery, Teddy Upholstered Rocking Chair Indoor with High Backrest Glider Accent Chair, Padded Seat Nursing Chair with Headrest Comfy Chair for Bed Room (Ivory)
Original price was: $129.99.$114.99Current price is: $114.99.
- 32%
Warm Cuddles Premium Baby Bath Towel – Rayon Made from Bamboo Hooded Baby Towels – Newborn Baby Towel with Hood – Large Hooded Towel for Newborn Infant Boy Girl (Pink)
Original price was: $30.99.$20.99Current price is: $20.99.
- 29%
Storkcraft Brookside 6 Drawer Double Dresser (White) â GREENGUARD Gold Certified, Dresser For Nursery, Kids, Chest Of Drawers
Original price was: $279.99.$199.00Current price is: $199.00.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $40.99.$30.99Current price is: $30.99.
mDesign Fabric Drawer Organizer Bins, Kids/Baby Nursery Dresser, Closet, Shelf, Playroom Organization, Hold Clothes, Toys, Diapers, Bibs, Blankets, Set of 2, 4 Pack, Gray/White Polka Dot
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
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Original price was: $49.99.$29.99Current price is: $29.99.
Baby Monitor with Camera and Audio, Video Baby Monitor No WiFi Night Vision, 2.4″ Screen Portable Baby Camera VOX Mode Pan-Tilt-Zoom Alarm and 1000ft Range, Ideal for Baby/Elderly/Pet
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $21.45.$15.99Current price is: $15.99.
Era Organics Soothing Nipple Butter Breastfeeding Cream – Calming and Moisturizing for Chapped, Sensitive Skin – USDA Organic Nipple Cream For Breastfeeding – Baby Friendly Organic Nipple Balm
Added to wishlistRemoved from wishlist 0
Original price was: $31.99.$28.79Current price is: $28.79.
Ritual Natal Choline Supplement, 550mg, Supports Babyâs Cognitive Function When Taken During Pregnancy and Choline Content in Breastmilk*, 30 Day Supply
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $16.98.$14.98Current price is: $14.98.
WeeSprout Handheld Teether Set (Matte Green, Pink & Off White)
Added to wishlistRemoved from wishlist 0
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