Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 16%
The First Years First Baby Rattle – Sensory Toys with Soft Textures and Crinkle Sounds – Infant Toys Ages 3 Months and Up
Original price was: $9.49.$7.99Current price is: $7.99.
- 15%
PUREgrace Crib Mattress Protector, Breathable Tencel Cover, Sensitive Skin Friendly Waterproof Pad
Original price was: $49.99.$42.50Current price is: $42.50.
- 14%
Bright Starts Portable Automatic 6-Speed Baby Swing with Adaptable Speed, Taggies, Music, Removable-Toy-Bar, 0-9 Months 6-20 lbs (Whimsical Wild)
Original price was: $69.99.$59.99Current price is: $59.99.
- 13%
Hudson Baby Unisex Baby Cotton Rich Hooded Towels, Alphabet, One Size
Original price was: $16.99.$14.84Current price is: $14.84.
- 14%
HelloBaby Video Baby Monitor with Remote Camera Pan-Tilt-Zoom, 3.2” Color LCD Screen, Infrared Night Vision, Temperature Display, Lullaby, Two Way Audio
Original price was: $69.99.$59.99Current price is: $59.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 31%
Sasttie Pregnancy Pillow Cooling, Pregnancy Pillow for Sleeping, Cooling Maternity Pillows for Pregnant Women, Pregnancy Must Haves U-Shaped Full Body Pillow with Cooling Cover, Grey
Original price was: $38.99.$26.99Current price is: $26.99.
- 9%
Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant for Chapped or Dry Skin, Drool Rash and Diaper Rash Ointment, 14 Oz Jar
Original price was: $19.99.$18.19Current price is: $18.19.
- 21%
kmilro Baby Hooded Towel, 4-Pack Baby Essentials Baby Towels for Boy and Girl with 31.5×31.5 inch and 4 Different Designs, Soft Absorbent Baby Bath Essential Bath Towel as Best Gift for Newborn
Original price was: $26.99.$21.24Current price is: $21.24.
Bright Starts Oball Easy-Grasp Rattle BPA-Free Infant Toy in Teal, Age Newborn and up, 4 Inches
$5.99
- 34%
Fisher-Price Baby Playmat Deluxe Kick & Play Piano Gym, Green Musical Learning Toy with 2 Rattle Maracas for Developmental Play Newborns 0+ Months
Original price was: $59.99.$39.88Current price is: $39.88.
- 11%
TSRETE Breast Pump, Double Wearable Breast Pump, Electric Hands-Free Breast Pumps with 2 Modes, 9 Levels, LCD Display, Memory Function Rechargeable Double Milk Extractor-27mm Flange, Pink
Original price was: $89.99.$79.99Current price is: $79.99.
- 9%
Lansinoh Anti-Itch Serum for Pregnant Moms, Skin Care & Itch Relief Lotion, Safe for First Trimester, Pregnancy Essentials, 4.4 Ounces
Original price was: $14.99.$13.67Current price is: $13.67.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Added to wishlistRemoved from wishlist 0
Original price was: $15.99.$13.99Current price is: $13.99.
XY-WQ Bath Toys No Hole, for Infants 6-12& Toddlers 1-3, No Hole Bathtub Toys (Animal â ¡, 8 Pcs with Mesh Bag)
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Added to wishlistRemoved from wishlist 0
Original price was: $15.99.$11.59Current price is: $11.59.
Frida Mom Women’s Postpartum Underwear for C-Section Recovery, Disposable High Waist, Seamless with Stretchy Support, Postpartum Essentials, Size Regular (Waist 28″-42″ Stretched), 8 Count, Grey
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Original price was: $34.97.$27.97Current price is: $27.97.
cauzyart Pregnancy Maternity Pillows for Sleeping 55 Inches U-Shape Full Body Pillow Support – for Back, Hips, Legs, Belly for Pregnant Women with Removable Washable Velvet Cover
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Original price was: $229.99.$159.99Current price is: $159.99.
Storkcraft Premium Hoop Glider and Ottoman (White Base, Pink Cushion) â Padded Cushions with Storage Pocket, Smooth Rocking Motion, Easy to Assemble, Solid Hardwood Base
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Original price was: $9.99.$9.32Current price is: $9.32.
MAM Original Pure Pacifier, Climate Neutral MAM Natural Rubber Pacifier, Sustainable & Bio-Renewable Raw Materials, Sterilizer Case, Unisex, 0-6 Months, 2-Pack
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