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Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.

Today's popular picks

based on what's trending
Deals of the Day
Deal of Day
- 16% Bio-Oil Skincare Body Oil, Vitamin E Serum for Scars & Stretchmarks, Dermatologist Recommended, All Skin Types, 6.7 oz
Original price was: $32.64.Current price is: $27.41.
Already Sold: 12 Available: 16
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NEW ARRIVALS

Shop our new arrivals from what we carefully selected.
- 30% Frida Mom Postpartum Pads, Leak Proof Feminine Care Maxi Pads, 6 Layers of Protection for Maximum Absorbency (18ct)
Original price was: $11.99.Current price is: $8.39.

Frida Mom Postpartum Pads, Leak Proof Feminine Care Maxi Pads, 6 Layers of Protection for Maximum Absorbency (18ct)

Already Sold: 83%
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- 15% Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 6 Flip-Top Packs (288 Wipes Total)
Original price was: $13.35.Current price is: $11.33.

Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 6 Flip-Top Packs (288 Wipes Total)

Already Sold: 46%
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- 40% Orajel Baby Daytime Cooling Gel for Teething, Drug-Free, 1 Pediatrician Recommended Brand for Teething*, One .33oz Tube
Original price was: $9.73.Current price is: $5.80.

Orajel Baby Daytime Cooling Gel for Teething, Drug-Free, 1 Pediatrician Recommended Brand for Teething*, One .33oz Tube

Already Sold: 72%
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- 9% Lansinoh Anti-Itch Serum for Pregnant Moms, Skin Care & Itch Relief Lotion, Safe for First Trimester, Pregnancy Essentials, 4.4 Ounces
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