Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
Balmex Complete Protection Baby Diaper Rash Cream with Zinc Oxide + Soothing Botanicals, 2 Ounce
$4.99
- 49%
Vicks Baby Rectal Thermometer Baby Thermometer for Rectal Temperature, Short and Flexible Tip with Fast Read Times and Large Digital Display
Original price was: $18.45.$9.50Current price is: $9.50.
- 47%
Baby Sound Machine, Momcozy White Noise Machine for Baby Sleeping with Night Light, Toddler Sleep Trainer 34 Soothing Sleep Sounds, Timer, App Remote Control, Personal Sleep Routine Alarm Clock(Blue)
Original price was: $59.99.$31.99Current price is: $31.99.
- 33%
Niimo Nursing Pillow – 100% Cotton Breastfeeding Pillow Cover, Ergonomic Nursing Pillows for Breastfeeding, Machine-Washable Baby Pillow, Breastfeeding Pillows & Breastfeeding Essentials
Original price was: $44.99.$29.99Current price is: $29.99.
- 30%
Storkcraft Steveston 5-in-1 Convertible Crib and Changer with Drawer (Gray) â GREENGUARD Gold Certified, Crib and Changing Table Combo with Drawer, Converts to Toddler Bed, Daybed and Full-Size Bed
Original price was: $399.99.$279.99Current price is: $279.99.
- 27%
Simple Joys by Carter’s Unisex Babies’ 8-Piece Towel and Washcloth Set, Multipacks
Original price was: $24.50.$17.77Current price is: $17.77.
- 20%
TriLASTIN Maternity Stretch Mark Prevention Cream, 4 oz (Pack of 1) | Hypoallergic | Paraben-Free | Safe for Pregnancy
Original price was: $49.99.$40.00Current price is: $40.00.
- 13%
XY-WQ Bath Toys No Hole, for Infants 6-12& Toddlers 1-3, No Hole Bathtub Toys (Animal â ¡, 8 Pcs with Mesh Bag)
Original price was: $15.99.$13.99Current price is: $13.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 67%
Baby Carrier Newborn to Toddler – TSRETE Baby Ergonomic and Cozy Infant Carrier with Lumbar Support for 7-25lbs,Easy Adjustable Baby Chest Carrier, Face-in and Face-Out Positions Baby Sling Carrier
Original price was: $99.99.$32.99Current price is: $32.99.
- 5%
Aquaphor Baby Diaper Rash Paste – For Serious Diaper Rash and Flare-ups – 3.5 Oz. Tube
Original price was: $8.29.$7.87Current price is: $7.87.
- 24%
ZUZUKID Touch Night Light for Baby Nursery: Rechargeable Portable Kids Egg Nightlight Lamp with Feeding Timer for Todder Room, 3 Colors Temperatures Dimmable,Up to 200H(BPA-Free)
Original price was: $24.99.$18.99Current price is: $18.99.
- 32%
Nursing Pillow and Positioner with Cover for Breastfeeding and Bottle Feeding, Propping Baby, Tummy Time, Baby Sitting Support, Awake-Time Support (Pillow Only, 22″ x 17.7″ x 5.9″)
Original price was: $29.99.$20.49Current price is: $20.49.
- 31%
eufy Security Baby Monitor Spaceview E110 with Security Camera and 2-Way Audio, 720p HD Resolution, Night Vision, 5″ Display, 110° Wide-Angle Lens Included, Lullaby Player, Sound Alert, Upgraded
Original price was: $159.99.$109.99Current price is: $109.99.
- 23%
Tommee Tippee Night Time Pacifier, 6-18 Months, Symmetrical Silicone Baglet, BPA-Free Binkies, Glow in The Dark Technology, Pink Rainbow, Pack of 6
Original price was: $14.99.$11.48Current price is: $11.48.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
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Original price was: $8.99.$4.99Current price is: $4.99.
Itzy Ritzy Silicone Teething Mitt – Soothing Infant Teething Mitten with Adjustable Strap, Crinkle Sound & Textured Silicone to Soothe Sore & Swollen Gums – Baby Teething Toy For 3 Mos & Up, Cactus
Added to wishlistRemoved from wishlist 0
Original price was: $55.94.$53.14Current price is: $53.14.
Pampers Cruisers 360 Diapers – Size 4, One Month Supply (144 Count), Pull-On Disposable Baby Diapers, Gap-Free Fit
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Original price was: $21.48.$17.56Current price is: $17.56.
One A Day Womens Prenatal Advanced Complete Multivitamin with Brain Support* with Choline, Folic Acid, Omega-3 DHA & Iron for Pre, During and Post Pregnancy, 30+30 Count (60 Total Set)
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Original price was: $13.99.$12.97Current price is: $12.97.
Frida Mom Upside Down Peri Bottle for Postpartum Care, Portable Bidet Perineal Cleansing and Recovery for New Mom, The Original Fridababy MomWasher
Added to wishlistRemoved from wishlist 0
Original price was: $119.99.$84.99Current price is: $84.99.
Ingenuity Swing ‘n Go Deluxe 5-Speed Baby Swing with Cushioned Harness – Foldable, Portable, 2 Plush Toys & Sounds, 0-9 Months 6-20 lbs (Bella Teddy)
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Original price was: $22.29.$21.18Current price is: $21.18.
Aquaphor Baby 3 in 1 Diaper Rash Cream – Prevents, Soothes and Treats Diaper Rash – 3.5 oz. Tube (Pack of 3)
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Added to wishlistRemoved from wishlist 0
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