Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 45%
ChongErfei 3 in 1 Postpartum Support – Recovery Belly/waist/pelvis Belt Shapewear Slimming Girdle, Beige, L/One Size For Posture Correction
Original price was: $39.99.$21.99Current price is: $21.99.
- 7%
Cuffbow 16 Pairs Newborn Baby Mittens Infant Toddler Gloves No Scratch Mittens Gloves for 0-6 Months Baby Boys Girls
Original price was: $14.99.$13.99Current price is: $13.99.
- 32%
Frida Mom Stretch Mark Cream, Easter Basket Stuffer, Moisturizing Lotion for Stretch Marks and Perineal Massges with Vitamin E, 2.5oz
Original price was: $12.99.$8.79Current price is: $8.79.
- 31%
eufy Security Baby Monitor Spaceview E110 with Security Camera and 2-Way Audio, 720p HD Resolution, Night Vision, 5″ Display, 110° Wide-Angle Lens Included, Lullaby Player, Sound Alert, Upgraded
Original price was: $159.99.$109.99Current price is: $109.99.
- 5%
Pampers Diapers – Cruisers 360 – Size 4, 144 Count, Babyproof up to 100% Leakproof Pull-On Diaper
Original price was: $55.94.$53.14Current price is: $53.14.
- 10%
Cuterabit 13PCS Baby Rattles 0-6 Months, Baby Teething Toys with Storage Case, Infant Toys 0-3-6-12 Months, Baby Girl Toys, Best Newborn Christmas Gift for Babies Infants Boy Girl
Original price was: $20.99.$18.99Current price is: $18.99.
- 5%
Digital Thermometer for Adults and Kids, No Touch Forehead Thermometer for Baby, 2 in 1 Body Surface Mode Infrared Thermometer with Fever Alarm and Instant Accuracy Readings
Original price was: $18.99.$17.99Current price is: $17.99.
- 9%
A+D Zinc Oxide Diaper Rash Treatment Cream, Dimethicone 1%, Zinc Oxide 10%, Easy Spreading Baby Rash Cream, 4 Ounce Tube (Packaging May Vary)
Original price was: $5.99.$5.47Current price is: $5.47.
- 7%
Disney Cudlie Baby Winnie The Pooh 2 Pack Rolled/Carded Hooded Towels in Sweet Life Print, 1 Count
Original price was: $14.99.$13.99Current price is: $13.99.
- 20%
MISSWHO Cotton High Waisted Womens Underwear Soft Stretch Breathable Full Coverage Ladies Panties(Regular & Plus Size)
Original price was: $24.99.$19.99Current price is: $19.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 10%
Lansinoh Postpartum Cooling Pads, Perineal Ice Packs, 12 Count, Witch Hazel Pads for Postpartum Care, Postpartum Essentials Padsicles with Cooling and Comforting Aloe Vera
Original price was: $19.99.$17.99Current price is: $17.99.
- 34%
Fisher-Price Baby Playmat Deluxe Kick & Play Piano Gym Learning Toy & 2 Maracas Soft Rattles for Newborn to Toddler Play Ages 0+ Months
Original price was: $59.99.$39.88Current price is: $39.88.
- 38%
Delta Children Blair Slim Nursery Glider Swivel Rocker Chair, Charcoal
Original price was: $289.99.$179.99Current price is: $179.99.
- 17%
HelloBaby No WiFi Baby Monitor with Voice-Activated Night Vision,4″ IPS Camera and Audio, 2-Way Talk and PTZ, 26H Battery and 1000ft Range, Portable for Nursery and Travel
Original price was: $59.99.$49.99Current price is: $49.99.
- 25%
Era Organics Soothing Nipple Butter Breastfeeding Cream – USDA Organic Baby Friendly Balm to Calm and Moisturize Chapped, Sensitive Skin
Original price was: $21.45.$15.99Current price is: $15.99.
- 38%
Desitin Daily Defense Baby Diaper Rash Cream with Zinc Oxide to Treat, Relieve & Prevent diaper rash, Hypoallergenic, Dye-, Phthalate- & Paraben-Free, 4 oz
Original price was: $9.37.$5.78Current price is: $5.78.
- 15%
Pink Stork Total Prenatal Vitamins with DHA, Folate, Iron, Choline, and Vitamin B12 – Prenatals for Women to Support Fetal Development, Pregnancy Must Haves, Berry Essence, 60 Capsules, 1 Month Supply
Original price was: $34.99.$29.69Current price is: $29.69.
No products for this criteria.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $8.49.$6.99Current price is: $6.99.
Boudreaux’s Butt Paste Maximum Strength Diaper Rash Cream, Ointment for Baby, 4 oz Tube
Added to wishlistRemoved from wishlist 0
Original price was: $19.99.$13.99Current price is: $13.99.
Pro Goleem Elephant Security Blanket, Soft Lovey Unisex Lovie Baby Gifts for Newborn Boys and Girls Snuggle Toy Stuffed Animal Grey 16 Inch
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Original price was: $249.99.$179.00Current price is: $179.00.
Storkcraft Alpine 2 Drawer Changing Table Chest (White) – Attached Changing Table Topper Fits Any Standard-Size Baby Changing Pad, 2 Drawers, 2 Shelves for Extra Nursery Storage, Easy to Assemble
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Original price was: $39.95.$29.95Current price is: $29.95.
SleepingBaby Zipadee-Zip Cozy Transition Swaddle – with Zipper, Polyester, Spandex – Roomy Baby Wearable Blanket for Easy Diaper Changes – Classic Mint, Large (12-24 Month)
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Original price was: $39.98.$36.99Current price is: $36.99.
GROWNSY Nasal Aspirator for Baby | Baby Nose Sucker | Electric Nose Suction for Toddler, Ergonomic Booger Sucker with 3 Silicone Tips, Pause & Music & Light Soothing Function
Added to wishlistRemoved from wishlist 0
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Original price was: $45.99.$43.69Current price is: $43.69.
Jackson Reece Kinder by Nature Water-Based Baby Wipes – 56 Count (Case of 12 packs)
Added to wishlistRemoved from wishlist 0
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Original price was: $13.99.$9.99Current price is: $9.99.
Kyapoo Baby Washcloths 12 Pack 12×12 Inches Microfiber Coral Fleece Extra Absorbent and Soft for Newborns, Infants and Toddlers
Added to wishlistRemoved from wishlist 0
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