Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 31%
Desitin Maximum Strength Baby Diaper Rash Cream, 40% Zinc Oxide for Treatment, Relief & Prevention, Hypoallergenic, Phthalate- & Paraben-Free Paste, Protects Skin For Up To 12 Hours, 16 oz
Original price was: $26.66.$18.51Current price is: $18.51.
- 19%
The Honest Company Hypoallergenic Diaper Rash Cream | Moisturizing + Calming Zinc Oxide Ointment | NEA Recognized, Cruelty Free | 2.5 oz
Original price was: $10.99.$8.87Current price is: $8.87.
- 25%
Hannah & Sophia Belle Convertible Baby Diaper Backpack & Bag in Black, Large Size, Dual Sided Water Resistant Changing Mat Included, Detachable Shoulder Straps, Easy To Use
Original price was: $79.99.$59.99Current price is: $59.99.
- 24%
mDesign Fabric Drawer Organizer Bins, Kids/Baby Nursery Dresser, Closet, Shelf, Playroom Organization, Hold Clothes, Toys, Diapers, Bibs, Blankets, Set of 2, 4 Pack, Gray/White Polka Dot
Original price was: $40.99.$30.99Current price is: $30.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 33%
Niimo Nursing Pillow – 100% Cotton Breastfeeding Pillow Cover, Ergonomic Nursing Pillows for Breastfeeding, Machine-Washable Baby Pillow, Breastfeeding Pillows & Breastfeeding Essentials
Original price was: $44.99.$29.99Current price is: $29.99.
- 10%
BOTAO Baby’s Natural Diaper Cream | Organic Diaper Cream EWG Verified | Naturally Soothes Baby Rashes | Baby zinc Ointment Natural | For Sensitive Skin with Aloe Vera & Calendula, 2.5Oz
Original price was: $9.90.$8.91Current price is: $8.91.
- 20%
Maxi-Cosi Pria Max All-in-One Convertible Car Seat, Rear Facing Car Seat (4-40 lbs), Forward Facing Car Seat (22-65 lbs), High Back Booster Seat (40-100 lbs), Pure COSI, Desert Wonder
Original price was: $319.99.$255.99Current price is: $255.99.
- 14%
MaxNova Baby Sun Hat Smile Face UPF 50+ Toddler Bucket Hat for Boys Girls 0-7 Years
Original price was: $21.99.$18.99Current price is: $18.99.
- 8%
Carhartt Baby Girls’ Signature Canvas Baseball Cap Hat
Original price was: $12.99.$11.99Current price is: $11.99.
- 27%
Burt’s Bees Mama Belly Butter Stretch Mark Cream for Pregnancy Massages Body & Reduces Scar Appearance, Prenatal & Postnatal Tummy Skin Care, Shea Butter & Vitamin E Rich Formula, 6.5 Oz Tub
Original price was: $12.99.$9.53Current price is: $9.53.
- 32%
Aveeno Baby Gentle Body Wash & Shampoo with Natural Oat Extract, Tear-Free, Paraben-Free & Phthalate-Free Formula for Babyâs Sensitive Hair & Body, Lightly Scented, 18 fl. oz, 3 Pack
Original price was: $45.41.$30.87Current price is: $30.87.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
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Original price was: $45.41.$30.87Current price is: $30.87.
Aveeno Baby Gentle Body Wash & Shampoo with Natural Oat Extract, Tear-Free, Paraben-Free & Phthalate-Free Formula for Babyâs Sensitive Hair & Body, Lightly Scented, 18 fl. oz, 3 Pack
Added to wishlistRemoved from wishlist 0
Original price was: $15.97.$13.99Current price is: $13.99.
Crib Mattress Protector Pad Waterproof, Toddler Waterproof Crib Mattress Protector Cover, Machine Washable & Dryer Fit Toddler Bed Mattress Protector (Standard Size 52â x 28â), White
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Original price was: $32.98.$27.50Current price is: $27.50.
Body Boost Milk and Honey Stretch Mark Butter and Oil Duo
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Added to wishlistRemoved from wishlist 0
Original price was: $16.95.$15.95Current price is: $15.95.
TECHNOK Baby Bath Toys for Toddlers – 12 pcs Rainbow Stacking Cups Baby Toy with Bath Boats Train and Toddler Watering Can – Stackable Plastic Bath Toys – Sea Animal Shapes Bath Toy for Girls and Boys
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Original price was: $35.98.$19.99Current price is: $19.99.
iHealth No-Touch Digital Forehead Thermometer for Adults, Babies, Kids – FSA HSA Eligible, 3 Ultra-Sensitive Sensors, Quiet Vibration Feedback, Large LED Digits, Easy to Use for Home, PT3 Black
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Original price was: $30.35.$23.99Current price is: $23.99.
JolyWell Night Light for Kids, Egg Light for Nursery with 7 RGB Colors Changeable & Stepless Dimming, Rechargeable Tap Light with 1h Timer & Touch Control, Portable Night Light for Babies BPA Free
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Original price was: $219.99.$161.99Current price is: $161.99.
Storkcraft Brookside 2 Drawer Changing Table Dresser (White) â GREENGUARD Gold Certified, Easy-to-Match Chest of Drawers and Cubbies for Nursery and Kids Bedroom, Includes Changing Table Topper
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Original price was: $39.99.$28.49Current price is: $28.49.
BATTOP Nursing Pillow for Breastfeeding,Bottle Feeding,Plus Size Breastfeeding Pillows with Adjustable Waist Strap Removable Cover,Extra Pillow on Top for More Support for Mom Baby
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