Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
Ergobaby Embrace Cozy Newborn Essentials Baby Carrier Wrap (7-25 Pounds), Ponte Knit, Blush Pink
$86.60
Balmex Complete Protection Baby Diaper Rash Cream with Zinc Oxide + Soothing Botanicals, 2 Ounce
$4.99
- 15%
Johnson’s Baby Tear Free Shampoo, No Parabens/Phthalates/Sulfates/Dyes, Fresh, 13.6 Fl Oz
Original price was: $6.85.$5.79Current price is: $5.79.
- 22%
Star Projector for Kids, 42 Modes+6 Flims Kids Night Light Projector with Remote, 360° Silent Rotation+Rechargeable Built-in Battery Glow in The Dark Stars for Ceiling, Baby Room Decor/Gift/Toy
Original price was: $19.00.$14.91Current price is: $14.91.
- 17%
Cosco Kids Simple Fold Folding High Chair for Babies and Toddlers (from 6 Months to 50 lbs) Simple Fold Deluxe with 3-Position Tray, Portable High Chair, Monster Syd
Original price was: $59.99.$49.99Current price is: $49.99.
- 7%
Disney Cudlie Baby Winnie The Pooh 2 Pack Rolled/Carded Hooded Towels in Sweet Life Print, 1 Count
Original price was: $14.99.$13.99Current price is: $13.99.
- 25%
![L LOHAS LED Night Lights Plug into Wall, [ð Pack] LED Dimmable Night Light with Light Sensors, 30/60LM Adjustable Brightness Nightlights, Soft White 3000K Automatic Night Light for Kid, Hallway](https://m.media-amazon.com/images/I/414SGcrx1JL._SS300_.jpg)
L LOHAS LED Night Lights Plug into Wall, [ð Pack] LED Dimmable Night Light with Light Sensors, 30/60LM Adjustable Brightness Nightlights, Soft White 3000K Automatic Night Light for Kid, Hallway
Original price was: $11.99.$8.99Current price is: $8.99.
- 21%
Sorbus Foldable Storage Cube Basket Bin – Great for Nursery, Playroom, Closet, Home Organization ( Pastel Multi-Color, 6 Pack)
Original price was: $32.99.$25.99Current price is: $25.99.
- 6%
The Honest Company Honest Mama Rock The Bump Body Butter | Moisturizing Stretch Mark Cream | Shea Butter, Avocado Oil, Vitamin E | Hypoallergenic + Dermatologist Tested | 4 oz
Original price was: $19.99.$18.89Current price is: $18.89.
- 56%
iHealth No-Touch Forehead Thermometer for Adults, Kids, Babies – FSA HSA Eligible, 3 Ultra-Sensitive Sensors, Quiet Vibration Feedback, Digital Large LED Digits, Easy to Use for Home & Nurses, PT3
Original price was: $35.98.$15.99Current price is: $15.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 21%
The Peanutshell 5 Piece Baby Crib Bedding Set for Boys – Newborn, Infant & Toddler Nursery Bed Set Decor with Fitted Crib Sheets, Blanket, Dust Ruffle Comforter – Blue Dino
Original price was: $69.99.$54.99Current price is: $54.99.
- 20%
Melissa & Doug K’s Kids Pull-Back Vehicle Set – Soft Baby Toy Set With 4 Cars and Trucks, Soft Vehicles Toys For Babies And Toddlers
Original price was: $32.99.$26.49Current price is: $26.49.
- 5%
Aquaphor Baby Diaper Rash Paste – For Serious Diaper Rash and Flare-ups – 3.5 Oz. Tube
Original price was: $8.29.$7.87Current price is: $7.87.
- 45%
ChongErfei 3 in 1 Postpartum Belly Wrap – Recovery Belly/Waist/Pelvis Belt Black Postpartum Belly Band,Black L/One Size
Original price was: $39.99.$21.99Current price is: $21.99.
- 14%
Boba Pre-Wrapped Baby Wrap Carrier with Buckle, Easy Adjust Soft Infant Baby Carrier Hybrid for Boy or Girls, Baby Sling for Newborn up to 35 lbs (Sea Mist)
Original price was: $69.99.$59.99Current price is: $59.99.
- 31%
Outlet Covers Baby Proofing (50 Pack) Safe & Secure Electric Plug Protectors | Sturdy Childproof Socket Covers for Home & Office | Easy Installation | Protect Toddlers & Babies | White
Original price was: $12.99.$8.99Current price is: $8.99.
- 27%
KeaBabies 2-Pack Organic Crib Sheets for Boys, Girls – Fitted Crib Mattress Sheet Neutral, Breathable Jersey Cotton Cover for Baby Bed, Toddler Mattress, Soft & Cute Prints (Woodland)
Original price was: $29.96.$21.96Current price is: $21.96.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
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Original price was: $39.95.$16.79Current price is: $16.79.
Garden of Life Organics Prenatal Vitamin: Folate for Energy & Healthy Fetal Development, Non-constipating Iron, Vitamin C, B6, B12, D3 â Organic, Non-GMO, Gluten-Free, Vegan, 30 Day Supply
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Original price was: $33.99.$29.99Current price is: $29.99.
Ramede 6 Pack Baby Swaddle Blanket with Hats Sleep Swaddle for 0-3 Months Newborn Sacks Soft Cotton Wearable for Baby Boy Girl Sleeping(Star, Grey)
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Original price was: $179.99.$154.99Current price is: $154.99.
Baby Changing Table Diaper Changing Tables, Height Ajustable Nursery Changing and Dressing Table Station with Changing Pad Storage Rack Pockets for Newborns Babies and Infants, White
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Original price was: $15.99.$9.99Current price is: $9.99.
Yoofoss Baby Crib Sheets for Boys Girls, Fitted Crib Sheet 2 Pack for Standard Crib and Toddler Mattress, Super Soft Microfiber Baby Sheet 28x52x8in(Green+Leaf)
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