Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 20%
Tiny Love Black & White Gymini Infant Activity Play Mat With-Book, Magical Tales, Deluxe
Original price was: $69.99.$55.99Current price is: $55.99.
- 40%
Forehead Thermometer for Adults, Kids & Babies, No-Touch Infrared Thermometer, Digital Thermometer with LCD Backlight Display, Fever Alarm and 1s Instant Reading – Purple
Original price was: $29.99.$17.99Current price is: $17.99.
- 18%
INFANS 2 in 1 Baby Stroller, High Landscape Infant Stroller & Reversible Bassinet Pram, Foldable Pushchair with Adjustable Canopy, Storage Basket, Cup Holder, Suspension Wheels (Black)
Original price was: $169.99.$139.99Current price is: $139.99.
- 18%
No-Rinse Peri-Wash, 8 fl oz – Soothing, Protecting Perineal Cleanser in a Rinse-Free Formula
Original price was: $9.14.$7.49Current price is: $7.49.
Popular categories
highest quality & hand picked
Deals of the Day
- 18%
AZEN 18Pcs Baby Toys 3-6 Months, Baby Rattles 0-6 Months, Newborn Infant Baby Toys 0-3 Months, Baby Rattles 0-6 Months, Baby Toys 6 to 12 Months, Baby Boy Girl Gifts Set
Original price was: $21.99.$17.99Current price is: $17.99.
- 28%
Itzy Ritzy Natural Rubber Pacifiers, Set of 2 – Natural Rubber Newborn Pacifiers with Cherry-Shaped Nipple & Large Air Holes for Added Safety; Set of 2 in Coconut & Toast, Ages 0 – 6 Months
Original price was: $9.99.$7.19Current price is: $7.19.
- 20%
Gerber unisex-baby Multi-pack Long-sleeve Onesies Bodysuit Mitten Cuff Sizes
Original price was: $17.99.$14.48Current price is: $14.48.
- 8%
Zumou Toddler Knee High Socks Non Slip Anti Skid Baby Boy Girls Seamless Long Stockings
Original price was: $11.99.$10.99Current price is: $10.99.
- 6%
Waterproof Crib Mattress Protector 27″ x 38″, Non-Slip & Sturdy Mattress Pad Mat, 4 Layers Incontinence Bed Pad for Children Adults, Pets Training Pee Pad, White
Original price was: $17.99.$16.99Current price is: $16.99.
- 16%
PINXAV Healing Cream, Fast Relief for Diaper Rash, Eczema, Chafing, Bed Sores, Acne, and Minor Cuts and Burns (4 OZ)
Original price was: $9.49.$7.97Current price is: $7.97.
- 43%
Babyganics Unscented Diaper Wipes, 800 Count, Non-Allergenic and formulated with Plant Derived Ingredients, Packaging May Vary
Original price was: $46.31.$26.59Current price is: $26.59.
- 58%
Garden of Life Organics Prenatal Vitamin: Folate for Energy & Healthy Fetal Development, Non-constipating Iron, Vitamin C, B6, B12, D3 â Organic, Non-GMO, Gluten-Free, Vegan, 30 Day Supply
Original price was: $39.95.$16.79Current price is: $16.79.
- 15%
Momcozy Pregnancy Pillow – Original Detachable G Shaped Pro Maternity Pillow with Flexible Belly Wedge Pillow, Full Body Support Pillows for Adults with Air Layer Cover, Grey
Original price was: $69.99.$59.49Current price is: $59.49.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $24.63.$18.48Current price is: $18.48.
Aveeno Baby Daily Moisture Gentle Bath Wash & Shampoo with Natural Oat Extract, Hypoallergenic, Tear-Free & Paraben-Free Formula For Sensitive Hair & Skin, Lightly Scented, 33 fl. oz
Added to wishlistRemoved from wishlist 0
Original price was: $23.99.$19.99Current price is: $19.99.
Sealy Baby SafetyCase Protective Waterproof Fitted Zippered Toddler Bed and Baby Crib Mattress Encasement, Waterproof Crib Mattress Protector, Machine Washable/Dryer Friendly, 52″ x 28″ – White
Added to wishlistRemoved from wishlist 0
Original price was: $9.02.$5.90Current price is: $5.90.
Johnson’s Baby Shampoo with Tear-Free Formula, Shampoo for Baby’s Delicate Scalp & Skin, Gently Washes Away Dirt & Germs, Paraben-, Phthalate-, Sulfate- & Dye-Free, 20.3 fl. oz
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $119.99.$109.98Current price is: $109.98.
Safety 1ˢᵗ® Comfort 35 Infant Car Seat, Pink Streak
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Added to wishlistRemoved from wishlist 0
Original price was: $349.99.$244.99Current price is: $244.99.
Evenflo Revolve360 Slim 2-in-1 Rotational Car Seat with Quick Clean Cover (Stow Blue)
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $24.99.$16.99Current price is: $16.99.
4our Kiddies 14 Pack Baby Proof Cabinet Latches, Childproof Drawer Latches with 12 Extra 3M Adhesives, Adjustable No Drilling Child Safety Cabinet Locks Straps Baby Drawer Locks for Kids Baby Safety
Added to wishlistRemoved from wishlist 0
Original price was: $139.99.$116.76Current price is: $116.76.
Delta Children Eclipse Changing Table with Changing Pad, White
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Original price was: $59.99.$38.37Current price is: $38.37.
Rainbow Light Prenatal One High Potency Daily Multivitamin with Folate, Ginger and Probiotics; Supports Mom and Baby from Conception to Nursing; Vegan, 150 Tablets,* Pack May Vary
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
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