Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 26%
Johnson’s CottonTouch Newborn Baby Body Wash & Shampoo, Gentle & Tear-Free, Made with Real Cotton, Gently Washes Away Dirt & Germs, Sulfate- & Paraben-Free for Sensitive Skin, 13.6 fl. oz
Original price was: $8.04.$5.98Current price is: $5.98.
- 20%
Graco 4Ever DLX 4-in-1, 10 Years Use Infant to Toddler Car Seat, Zagg, Includes Rear Facing, Forward Facing, Highback Booster & Backless Booster Seat options
Original price was: $299.99.$239.98Current price is: $239.98.
- 14%
MaxNova Baby Sun Hat Smile Face UPF 50+ Toddler Bucket Hat for Boys Girls 0-7 Years
Original price was: $21.99.$18.99Current price is: $18.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 32%
Crib Mattress Protector Sheets Fitted Waterproof Crib Mattress Pad Cover, Noiseless & Machine Wash 100% Absorbent Crib/Toddler Mattress Protector Sheet Quilted, White, 52″ x 28″
Original price was: $21.99.$14.99Current price is: $14.99.
- 5%
Nemah – Stretch Mark Cream for Pregnancy – Pregnancy Stretch Mark Prevention & Reduction, Postpartum Stretch Mark Cream with Vanistryl, Shea Butter, & Macadamia Oil – Vegan & Cruelty-Free – 3.5 oz.
Original price was: $40.00.$38.00Current price is: $38.00.
- 22%
BIERUM 7 in 1 Toddler Slide, L-Shaped Kids Slide for Toddlers Age 1+ with Basketball Hoop and Ball, Ring Toss, Storage Space, Outdoor Indoor Slide Playset Toddler Playground Easy Assembly Green Yellow
Original price was: $139.99.$108.99Current price is: $108.99.
- 25%
Willow Find Your Flow Feeding Kit, 13-Piece Breastfeeding Essentials Kit, Nipple Protection & Pain Relief from Common Breastfeeding Problems, Postpartum Essentials
Original price was: $54.99.$41.24Current price is: $41.24.
- 10%
Baby’s Only Organic Complete Nutrition Infant Formula, Milk Based Powder with Iron, Modeled After Breast Milk, Newborn to 12 Months Old, 21 oz, 1 Pack
Original price was: $28.98.$26.08Current price is: $26.08.
- 33%
Simple Houseware Foldable Cube Storage Bin, Pink – 6 Pack
Original price was: $29.99.$19.97Current price is: $19.97.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $52.95.$49.99Current price is: $49.99.
My Brest Friend Nursing Pillow – Deluxe – Enhanced Comfort w/ Slipcover – Ergonomic Breastfeeding Pillow For Ultimate Support For Mom & Baby – Adjustable Pillow W/ Handy Side Pocket, Evening Grey
Added to wishlistRemoved from wishlist 0
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Original price was: $19.99.$13.58Current price is: $13.58.
Lansinoh Hot and Cold Pads for Postpartum Essentials, 2 Count Postpartum Pads
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Original price was: $36.99.$29.99Current price is: $29.99.
Sasttie Pregnancy Pillows for Sleeping, U Shaped Full Body Pillow for Side Sleepers, Maternity Pillow for Pregnant Women with Removable Velvet Cover, Pregnancy Must Haves, Grey
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Original price was: $9.99.$7.99Current price is: $7.99.
Peri Bottle for Postpartum Care for Perineal Recovery and Cleansing After Birth 12.7 OZ Color: Purple
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Original price was: $49.99.$40.00Current price is: $40.00.
Braun ThermoScan 5 Ear Thermometer – ExacTemp Stability Indicator for Professional Accuracy, Digital Display, Baby and Infant Friendly, No. 1 Brand Recommended by Pediatricians, FSA and HSA Eligible
Added to wishlistRemoved from wishlist 0
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