Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 39%
Ergobaby Omni 360 All-Position Baby Carrier for Newborn to Toddler with Lumbar Support (7-45 Pounds), Pure Black, 1 Count (Pack of 1)
Original price was: $180.00.$109.99Current price is: $109.99.
- 35%
Sorelle Furniture Paxton Crib, Classic 4-In-1 Convertible Crib, Made of Wood, Non-Toxic Finish, Wooden Baby Bed, Toddler Bed, Childâs Daybed and Full-Size Bed, Nursery Furniture – White
Original price was: $499.00.$324.00Current price is: $324.00.
- 28%
The Peanutshell Baby Boy Terry Bibs Set of 10-100% Cotton, Soft, Absorbent Baby Bibs for Boys, Toddler Baby Boy Bibs Set, Newborn & Infant Bib – Oh Boy!
Original price was: $24.99.$17.99Current price is: $17.99.
- 32%
Frida Mom Stretch Mark Cream, Moisturizing Lotion for Stretch Marks and Perineal Massges with Vitamin E, 2.5oz
Original price was: $12.99.$8.79Current price is: $8.79.
- 12%
Bright Starts Playful Paradise Portable Compact Automatic Baby Swing with Music, Unisex, Newborn +
Original price was: $49.98.$44.15Current price is: $44.15.
- 19%
Serene Haven Pregnancy Pillow for Reducing Pregnancy Fatigue – W-Shaped Pregnancy Pillows for Sleeping with Adjustable Strap – 5.5″x10″x16″ Maternity Pillow for Pregnant Women with Detachable Cover
Original price was: $31.99.$25.99Current price is: $25.99.
- 5%
Always Discreet Sensitive, Incontinence & Postpartum Underwear for Women, Maximum Plus Protection, Small/Medium, 28 Count
Original price was: $23.49.$22.32Current price is: $22.32.
Popular categories
highest quality & hand picked
Deals of the Day
- 18%
INFANS 2 in 1 Baby Stroller, High Landscape Infant Stroller & Reversible Bassinet Pram, Foldable Pushchair with Adjustable Canopy, Storage Basket, Cup Holder, Suspension Wheels (Black)
Original price was: $169.99.$139.99Current price is: $139.99.
- 43%
Evenflo Chase Harnessed Booster, Jubilee , 18×18.5×29.5 Inch (Pack of 1)
Original price was: $79.99.$45.99Current price is: $45.99.
- 20%
Theralogix TheraNatal Complete Prenatal Vitamin Supplement – 91-Day Supply – with DHA, Vitamin D3, Folate, Iodine, Choline, Iron, Vitamin B6 & More – NSF Certified – 182 Tablets & 91 Softgels
Original price was: $112.50.$90.00Current price is: $90.00.
- 10%
Itzy Ritzy Infant Toy & Teether – Itzy Pal Baby Teething Toy includes Lovey, Crinkle Sound, Textured Ribbons & Silicone Teether Toy for Newborn (Mushroom)
Original price was: $9.99.$8.99Current price is: $8.99.
- 11%
Palmer’s Cocoa Butter Formula Soothing Oil with Vitamin E, Dry, Itchy Skin Relief, Pregnancy-Safe Anti-Itch Body Oil, 5.1 Ounces
Original price was: $8.99.$7.97Current price is: $7.97.
- 40%
Nasal Aspirator for Baby, Rechargeable Electric Baby Nose Sucker with 3 Silicone Tips and Music, Colorful Light, Automatically Clean Baby’s Nose,Blue
Original price was: $39.99.$23.99Current price is: $23.99.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
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Original price was: $31.99.$25.99Current price is: $25.99.
Serene Haven Pregnancy Pillow for Reducing Pregnancy Fatigue – W-Shaped Pregnancy Pillows for Sleeping with Adjustable Strap – 5.5″x10″x16″ Maternity Pillow for Pregnant Women with Detachable Cover
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Original price was: $29.98.$20.83Current price is: $20.83.
Lansinoh Breast Therapy Packs with Soft Covers, 2 Pack, and Organic Nipple Balm, 2 Ounces, Breastfeeding Essentials for Moms
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Original price was: $129.99.$76.49Current price is: $76.49.
Baby Monitor with Camera and Audio, 1080P Baby Camera Monitor WiFi Smartphone App Control Night Vision 4.3â Screen 2-Way Talk Temperature & Humidity Sensor Lullabies Motion & Cry Detection iOS/Android
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Original price was: $79.99.$39.99Current price is: $39.99.
VTimes 5” Screen Video Baby Monitor with Camera and Audio, 32-Hour Battery, Baby Monitor No WiFi Remote Pan-Tilt-Zoom VOX, Two-Way Talk Night Vision Temperature Display Alarm 8 Lullabies and 1000ft
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