Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 17%
Tommee Tippee Natural Start Anti-Colic BPA Free Baby Bottles, 5oz, Newborn 0+ Months, Slow Flow Breast-Like Nipple, Designed for Seamless Transitions Between Bottle and Breast, Pack of 4
Original price was: $24.99.$20.85Current price is: $20.85.
- 12%
Crib Mattress Protector Pad Waterproof, Toddler Waterproof Crib Mattress Protector Cover, Machine Washable & Dryer Fit Baby Toddler Bed Mattress Protector (Standard Size 52â x 28â), White
Original price was: $15.97.$13.99Current price is: $13.99.
- 20%
Momcozy Baby Wrap Carrier, Easy to Wear Infant Carrier Slings, Lightweight Hands Free Baby Sling, Adjustable Baby Carriers for Newborn to Toddler 8-35 lbs, Black
Original price was: $40.99.$32.99Current price is: $32.99.
- 5%
Mommy’s Helper | Inflatable Under The Sea Baby Bathtub, Collapsible Safe Baby Bath Tub with Anti-Sliding Saddle Horn Seat, Must Have Travel Toddler Bath, Portable Bathtub Recommended Months 6 to 24
Original price was: $18.88.$17.95Current price is: $17.95.
- 21%
kmilro Baby Hooded Towel, 4-Pack Baby Essentials Baby Towels for Boy and Girl with 31.5×31.5 inch and 4 Different Designs, Soft Absorbent Baby Bath Essential Bath Towel as Best Gift for Newborn
Original price was: $26.99.$21.24Current price is: $21.24.
Popular categories
highest quality & hand picked
Deals of the Day
- 10%
Prenatal Vitamin Gummies with DHA | Vegan Prenatal Vitamins for Women with Omega 3, Methylfolate, Choline & D3, Pregnancy Vitamins for Fetal Development | Gummy Multivitamin Supplement, 120 Count
Original price was: $26.95.$24.25Current price is: $24.25.
- 20%
Baby Nasal Aspirator, IPX7 Waterproof Electric Nasal Aspirator for Baby, Baby Nose Sucker Baby with 3 Silicone Tips, Adjustable 3 Levels Suction, Rechargeable, 8 Light Soothing Function & Music
Original price was: $49.99.$39.99Current price is: $39.99.
- 7%
Infantino Swift Classic Carrier with Pocket, 2-Ways to Carry Carrier with Wonder Bib & Essentials Storage Front Pocket for Babies 7-26lb, Adjustable Strap, Gray
Original price was: $26.99.$24.99Current price is: $24.99.
- 5%
Jackson Reece Kinder by Nature Water-Based Baby Wipes – 56 Count (Case of 12 packs)
Original price was: $45.99.$43.69Current price is: $43.69.
- 24%
Dr. Talbot’s Mom Postpartum Perineal Pad Liners – Instant Cooling Witch Hazel Pad Liners for Postpartum Care – 24 Liners
Original price was: $9.99.$7.59Current price is: $7.59.
- 25%
SmartyPants Organic Prenatal Vitamins for Women, Multivitamin Gummies: Biotin, Methylfolate, Omega 3 (ALA), Vitamin D3, C, Vitamin B12, B6, Vitamin A, K2 & Zinc, Vegetarian, 120 Count (30 Day Supply)
Original price was: $41.99.$31.36Current price is: $31.36.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Added to wishlistRemoved from wishlist 0
Original price was: $29.99.$19.91Current price is: $19.91.
Egg Light for Nursey+35 RBG Colors+12 White Noises,USB Rechargeable & Cordless Baby Night Light for Baby Nursery,Portable Egg Nightlight for Baby Nursery Night Light,Baby Night Lights for Nursery Lamp
Added to wishlistRemoved from wishlist 0
Original price was: $11.99.$9.49Current price is: $9.49.
The Honest Company 2-in-1 Cleansing Shampoo + Body Wash | Gentle for Baby | Naturally Derived, Tear-free, Hypoallergenic | Lavender Calm, 10 fl oz
Added to wishlistRemoved from wishlist 0
Original price was: $129.99.$76.49Current price is: $76.49.
Baby Monitor with Camera and Audio, 1080P Baby Camera Monitor WiFi Smartphone App Control Night Vision 4.3â Screen 2-Way Talk Temperature & Humidity Sensor Lullabies Motion & Cry Detection iOS/Android
Added to wishlistRemoved from wishlist 0
Original price was: $17.99.$12.59Current price is: $12.59.
Burt’s Bees Christmas Gifts, Baby Diaper Rash Ointment, Maximum Strength, 40% Zinc Oxide, 100% Natural Origin, Pediatrician Tested Stocking Stuffers, Net Weight 3 oz , Pack of 2
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $50.99.$29.99Current price is: $29.99.
OIAHOMY Storage Basket, Woven Baskets for Storage, Cotton Rope Basket for toys,Towel Baskets for Bathroom – Pack of 3, Gradient Yellow
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $17.88.$14.99Current price is: $14.99.
QEESMEI Postpartum Belly Band Abdominal Binder Post Surgery C-section Belly Binder Wrap Girdle Recovery Belt Back Support (Small/Medium, Black)
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $39.99.$29.99Current price is: $29.99.
Newborn Carrier,Baby Carrier,Baby Wrap Backpack Carrier with Hip Seat,Baby Holder Carrier with Lumbar Supportï¼Air Mesh for 7-45lbs Baby,Infant & Toddlerï¼Greenï¼
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
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