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Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.

Today's popular picks

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Deals of the Day
Deal of Day
- 16% Bio-Oil Skincare Body Oil, Vitamin E Serum for Scars & Stretchmarks, Dermatologist Recommended, All Skin Types, 6.7 oz
Original price was: $32.64.Current price is: $27.41.
Already Sold: 12 Available: 16
75 %
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NEW ARRIVALS

Shop our new arrivals from what we carefully selected.
- 10% No-Rinse Peri-Wash, 8 fl oz – Soothing, Protecting Perineal Cleanser in a Rinse-Free Formula (Pack of 3)
Original price was: $16.99.Current price is: $15.37.

No-Rinse Peri-Wash, 8 fl oz – Soothing, Protecting Perineal Cleanser in a Rinse-Free Formula (Pack of 3)

Already Sold: 79%
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- 15% Johnson’s Baby Tear Free Shampoo, No Parabens/Phthalates/Sulfates/Dyes, Fresh, 13.6 Fl Oz
Original price was: $6.85.Current price is: $5.79.

Johnson’s Baby Tear Free Shampoo, No Parabens/Phthalates/Sulfates/Dyes, Fresh, 13.6 Fl Oz

Already Sold: 20%
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- 20% TriLASTIN Maternity Stretch Mark Prevention Cream, 4 oz (Pack of 1) | Hypoallergic | Paraben-Free | Safe for Pregnancy
Original price was: $49.99.Current price is: $40.00.

TriLASTIN Maternity Stretch Mark Prevention Cream, 4 oz (Pack of 1) | Hypoallergic | Paraben-Free | Safe for Pregnancy

Already Sold: 31%
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