Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 13%
Electric Baby Swings for Infants to Toddler, Portable Babies Rocker Bouncer for Newborn Boy and Girls, Motorized Bluetooth Swing, Music Speaker with 12 Preset Lullabies(Khaki)
Original price was: $149.99.$129.99Current price is: $129.99.
- 20%
LullaBaby “Double Dream Swaddle: Exclusive Dual Wing Design, Pediatrician-Endorsed, Ultra-Soft Cotton, 0-2 Months, 6-14 lbs – White Sand
Original price was: $49.99.$39.99Current price is: $39.99.
- 36%
Frida Mom 2-in-1 Postpartum Pads, Absorbent Perineal Ice Maxi Pads, Instant Cold Therapy Packs and Maternity Pad in One
Original price was: $19.99.$12.78Current price is: $12.78.
- 47%
Baby Sound Machine, Momcozy White Noise Machine for Baby Sleeping with Night Light, Toddler Sleep Trainer with 34 Soothing Sounds, Timer, App Remote Control, Personal Sleep Routine (Blue)
Original price was: $59.99.$31.99Current price is: $31.99.
- 5%
Nemah – Stretch Mark Cream for Pregnancy – Pregnancy Stretch Mark Prevention & Reduction, Postpartum Stretch Mark Cream with Vanistryl, Shea Butter, & Macadamia Oil – Vegan & Cruelty-Free – 3.5 oz.
Original price was: $40.00.$38.00Current price is: $38.00.
- 24%
mDesign Fabric Drawer Organizer Bins, Kids/Baby Nursery Dresser, Closet, Shelf, Playroom Organization, Hold Clothes, Toys, Diapers, Bibs, Blankets, Set of 2, 4 Pack, Gray/White Polka Dot
Original price was: $40.99.$30.99Current price is: $30.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 8%
Carhartt Baby Girls’ Signature Canvas Baseball Cap Hat
Original price was: $12.99.$11.99Current price is: $11.99.
- 10%
Cuterabit 13PCS Baby Rattles 0-6 Months, Baby Teething Toys with Storage Case, Infant Toys 0-3-6-12 Months, Baby Girl Toys, Best Newborn Christmas Gift for Babies Infants Boy Girl
Original price was: $20.99.$18.99Current price is: $18.99.
- 21%
3-Pack Organic Baby Swaddle Sleep Sacks – Swaddles for Newborns, Infant 0-3 Months, Baby Girls, Boys, Soft & Snug Newborn Sleep Sack, Nursery Swaddling Blankets, Velcro Closure (Nordic)
Original price was: $32.96.$25.96Current price is: $25.96.
- 25%
Nursing Pillow â Plus Size Breastfeeding Pillows with Security Fence for Enhanced Support & Comfort â Removable Cotton Cover, Adjustable Waist Strap, Newborn Essentials Must Haves Baby Registry Search
Original price was: $39.99.$29.99Current price is: $29.99.
- 25%
Willow Find Your Flow Feeding Kit, 13-Piece Breastfeeding Essentials Kit, Nipple Protection & Pain Relief from Common Breastfeeding Problems, Postpartum Essentials
Original price was: $54.99.$41.24Current price is: $41.24.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $219.99.$161.99Current price is: $161.99.
Storkcraft Brookside 2 Drawer Changing Table Dresser (White) â GREENGUARD Gold Certified, Easy-to-Match Chest of Drawers and Cubbies for Nursery and Kids Bedroom, Includes Changing Table Topper
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Original price was: $9.02.$5.90Current price is: $5.90.
Johnson’s Baby Shampoo with Tear-Free Formula, Shampoo for Baby’s Delicate Scalp & Skin, Gently Washes Away Dirt & Germs, Paraben-, Phthalate-, Sulfate- & Dye-Free, 20.3 fl. oz
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Original price was: $21.99.$19.99Current price is: $19.99.
The Peanutshell Baby Boy or Girl Terry Bibs Set of 10-100% Cotton, Soft, Absorbent Baby Bibs, Unisex Toddler Boy or Girl Set, Newborn & Infant – Sunshine
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