Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 33%
Comfy Cubs Wooden Bedside Bassinet Sleeper – Safe and Stylish Baby Crib – Ideal Baby Sleeper Bed Crib for Newborns and Infants – Perfect Nursery Essentials for Babies
Original price was: $299.99.$199.99Current price is: $199.99.
- 9%
Yoofoss Hooded Baby Towels for Newborn 2 Pack 100% Muslin Cotton Baby Bath Towel with Hood for Babies, Infant, Toddler and Kids, Large 32x32Inch, Soft and Absorbent Newborn Essential
Original price was: $21.99.$19.99Current price is: $19.99.
- 31%
BabyBjörn Baby Carrier Mini, 3D Jersey, Light Gray
Original price was: $109.99.$76.36Current price is: $76.36.
- 6%
QUEEN ROSE Cooling Pregnancy Pillows, U Shaped Full Body Maternity Pillow for Pregnant Support, Rayon Derived from Bamboo, Buttery Soft, Super Breathable for Hot Sleeper, Green
Original price was: $49.99.$46.99Current price is: $46.99.
- 15%
Boudreaux’s Butt Paste with Natural* Aloe Diaper Rash Cream, Ointment for Baby, 4 oz Tube, 2 Pack
Original price was: $12.79.$10.83Current price is: $10.83.
- 6%
Waterproof Crib Mattress Protector 27″ x 38″, Non-Slip & Sturdy Mattress Pad Mat, 4 Layers Incontinence Bed Pad for Children Adults, Pets Training Pee Pad, White
Original price was: $17.99.$16.99Current price is: $16.99.
- 22%
Mum. Motherhood Essentials® Premium Organic Belly Oil (3.42oz), Maternity Stretch Mark Oil,Prevent,Heal Remove Stretch Marks & Scars, Safe For Pregnancy
Original price was: $13.88.$10.88Current price is: $10.88.
- 17%
RaZbaby RaZberry Silicone Baby Teether Toy – Berrybumps Soothe Babies Sore Gums – Hands Free Design – BPA Free – Easy-to-Hold – Teething Relief Pacifier For Infant – Fruit Shape/Red
Original price was: $5.99.$4.98Current price is: $4.98.
- 11%
Corner Protectors for Baby (12 Pack) – New & Improved Protector for Baby â Transparent Corner Protectors – Safety Products to Proof Corners and Edges
Original price was: $8.99.$7.99Current price is: $7.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 10%
Itzy Ritzy Infant Toy & Teether – Itzy Pal Baby Teething Toy includes Lovey, Crinkle Sound, Textured Ribbons & Silicone Teether Toy for Newborn (Mushroom)
Original price was: $9.99.$8.99Current price is: $8.99.
- 11%
Baby Teething Keys Toys 3 to 12 Months,Infants Toddler Sensory Chew Toys,Teether Toys for Baby Girl-Soft & Raised Texture to Soothe Gums,BPA Free (Pink)
Original price was: $8.99.$7.99Current price is: $7.99.
- 15%
iPlay, iLearn 10pcs Baby Rattles Toys Set, Infant Grab Shake Rattle, Sensory Teether, Babies Development Learning Music Toy, Newborn First Birthday Gift 0 1 2 3 4 5 6 7 8 9 10 12 Month Boy Girl
Original price was: $26.99.$22.99Current price is: $22.99.
- 58%
Evolur Zoodle 2 in 1 Convertible Baby High Chair in Black, Easy to Clean, Adjustable and Removable Tray, Compact and Portable High Chair, Foldable High Chair with Adjustable Footrest
Original price was: $172.99.$73.26Current price is: $73.26.
- 5%
Portable Peri Bottle for Postpartum & Perineal Care: Easy@Home Handheld Bidet Perfect for Personal Hygiene Cleaning & Travel Friendly | 380ml Leakproof & Convenient Design | EPB-01 Purple
Original price was: $13.99.$13.29Current price is: $13.29.
- 20%
Delta Children Emery 4-in-1 Convertible Baby Crib – Greenguard Gold Certified, White
Original price was: $249.99.$199.99Current price is: $199.99.
- 20%
Sealy Baby Stain Protection Fitted Waterproof Baby Crib Mattress Protector, Crib Mattress Topper, Crib Mattress Pad, Toddler Bed Mattress Protector, Machine Washable/Dryer Friendly, 52â x 28â- White
Original price was: $19.99.$15.99Current price is: $15.99.
- 23%
Forehead Thermometer for Adults and Kids, Digital Infrared Thermometer for Home with Fever Alarm, FSA HSA Eligible,1s Reading and 3-Color Indicator, No-Touch, Accurate
Original price was: $24.69.$18.99Current price is: $18.99.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
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Original price was: $119.99.$92.99Current price is: $92.99.
Baby Joy Lightweight Stroller, Compact Toddler Travel Stroller for Airplane, Infant Stroller w/Adjustable Backrest/Footrest/Canopy, 5-Point Harness, Storage Basket, Easy One-Hand Fold, Black
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Original price was: $14.99.$13.48Current price is: $13.48.
MAM Easy Start Matte Anti-Colic Baby Bottles, 9 oz (2 Count), Medium Flow Nipples, Unisex Baby,2 Count (Pack of 1)
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Original price was: $32.99.$25.99Current price is: $25.99.
Sorbus 11 Inch Fabric Storage Cubes – Sturdy Collapsible Storage Bins & Handle – 6 Foldable Baskets for Organizing Clothes, Toys, Books – Multi Colored Storage Baskets for Shelves, Kids Room, Closets
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Original price was: $200.00.$154.51Current price is: $154.51.
Ergobaby All Carry Positions Breathable Mesh Baby Carrier with Enhanced Lumbar Support & Airflow (7-45 Lb), Omni Breeze, Pearl Grey
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