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Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.

Today's popular picks

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Deals of the Day
Deal of Day
- 16% Bio-Oil Skincare Body Oil, Vitamin E Serum for Scars & Stretchmarks, Dermatologist Recommended, All Skin Types, 6.7 oz
Original price was: $32.64.Current price is: $27.41.
Already Sold: 12 Available: 16
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NEW ARRIVALS

Shop our new arrivals from what we carefully selected.
- 20% Gerber Baby 5 Pack Onesies Multi-Packs Bundle Interlock 180 Gsm
Original price was: $17.99.Current price is: $14.40.

Gerber Baby 5 Pack Onesies Multi-Packs Bundle Interlock 180 Gsm

Already Sold: 60%
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- 10% CeraVe Baby Wash & Shampoo | Fragrance, Paraben, & Sulfate Free Shampoo for Tear-Free Baby Bath Time | 8 Ounce
Original price was: $9.99.Current price is: $8.97.

CeraVe Baby Wash & Shampoo | Fragrance, Paraben, & Sulfate Free Shampoo for Tear-Free Baby Bath Time | 8 Ounce

Already Sold: 60%
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