Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 23%
Pharmedoc Pregnancy Pillows, U-Shape Full Body Pillow â Removable Cooling Cover -Dark Grey â Pregnancy Pillows for Sleeping â Body Pillows for Adults, Maternity Pillow and Pregnancy Must Haves
Original price was: $64.99.$49.94Current price is: $49.94.
- 8%
Philips AVENT Single Electric Breast Pump Advanced with Natural Motion Technology, SCF391/62, Pump Light Pink, Bottle Clear
Original price was: $96.07.$88.81Current price is: $88.81.
- 21%
The Peanutshell 5 Piece Baby Crib Bedding Set for Boys – Newborn, Infant & Toddler Nursery Bed Set Decor with Fitted Crib Sheets, Blanket, Dust Ruffle, Crib Comforter – Blue Dino
Original price was: $69.99.$54.99Current price is: $54.99.
- 28%
The Honest Company Honest Mama Calm Your Nip Balm | Nourishing + Soothing Nipple Cream for Nursing | Naturally Derived + Safe for Sensitive Skin | 1.75 fl oz
Original price was: $14.99.$10.79Current price is: $10.79.
- 14%
Mary Meyer Lovey Soft Toy, 13-Inches, Oatmeal Bunny
Original price was: $20.95.$17.99Current price is: $17.99.
- 40%
Braun ThermoScan 3 Ear Thermometer, Fast 1 second measurement, Audio Fever Indicator, Digital Display, Baby and Infant Friendly, No. 1 Brand Recommended by Pediatricians, IRT3030
Original price was: $39.99.$24.00Current price is: $24.00.
- 23%
BABY JOY 5 in 1 High Chair, Convertible High Chairs for Babies and Toddlers/Booster Seat/Table and Chair Set, Infant Wooden Highchair w/ 5-Point Harness, 4-Position Removable Tray & PU Cushion (Khaki)
Original price was: $109.99.$84.99Current price is: $84.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 26%
Johnson’s Baby CottonTouch Newborn Body Wash & Shampoo, Gentle & Tear-Free, Made with Real Cotton, Gently Washes Away Dirt & Germs, Sulfate- & Paraben-Free for Sensitive Skin, 13.6 Fl Oz
Original price was: $8.04.$5.98Current price is: $5.98.
- 10%
The Honest Company Honest Mama Chill Mama Soothing Jelly | Cooling Formula for Itchy Skin | Aloe + Eucalyptus Infused | 4 fl oz
Original price was: $14.99.$13.49Current price is: $13.49.
- 24%
Aveeno Baby Daily Moisture Gentle Body Wash & Shampoo with Oat Extract, 2-in-1 Baby Bath Wash & Hair Shampoo, Tear- & Paraben-Free for Hair & Sensitive Skin, Lightly Scented, 18 fl. oz
Original price was: $16.35.$12.49Current price is: $12.49.
- 9%
Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant for Chapped or Dry Skin, Drool Rash and Diaper Rash Ointment, 14 Oz Jar
Original price was: $19.99.$18.19Current price is: $18.19.
- 16%
Skip Hop Bandana Buddies Baby Activity and Teething Toy with Multi-Sensory Rattle and Textures, Elephant
Original price was: $16.00.$13.50Current price is: $13.50.
- 20%
Skip Hop Baby Bath Tub, Moby Recline and Rinse
Original price was: $32.00.$25.59Current price is: $25.59.
- 30%
Jeroray Baby Wrap Carrier Sling: Baby Wearing Wraps Newborn to Toddlers Infants Stretchy Easy to Wear Hands Free Plus Size, Navy Blue
Original price was: $26.99.$18.89Current price is: $18.89.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
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Original price was: $9.02.$5.90Current price is: $5.90.
Johnson’s Baby Shampoo with Tear-Free Formula, Shampoo for Baby’s Delicate Scalp & Skin, Gently Washes Away Dirt & Germs, Paraben-, Phthalate-, Sulfate- & Dye-Free, 20.3 fl. oz
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Original price was: $14.99.$13.99Current price is: $13.99.
Disney Cudlie Baby Winnie The Pooh 2 Pack Rolled/Carded Hooded Towels in Sweet Life Print, 1 Count
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Original price was: $17.99.$12.99Current price is: $12.99.
Gerber Baby 5-Pack Solid Onesies Bodysuits
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Original price was: $29.99.$23.65Current price is: $23.65.
Kinsa Smart,Fever, Digital Medical Baby, Kid and Adult Termometro – Accurate, Fast, FDA Cleared Thermometer for Oral, Armpit or Rectal Temperature Reading – QuickCare
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Original price was: $39.99.$21.99Current price is: $21.99.
ChongErfei 3 in 1 Postpartum Belly Wrap – Recovery Belly/Waist/Pelvis Belt Black Postpartum Belly Band,Black L/One Size
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