Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 10%
BOTAO Baby’s Natural Diaper Cream | Organic Diaper Cream EWG Verified | Naturally Soothes Baby Rashes | Baby zinc Ointment Natural | For Sensitive Skin with Aloe Vera & Calendula, 2.5Oz
Original price was: $9.90.$8.91Current price is: $8.91.
- 11%
Sophie la girafe | Handcrafted for 60 Years in France | 100% Natural Rubber | Designed for Teething Babies | Awaken all 5 Senses | Easy to Clean | Pack of 1
Original price was: $26.99.$23.99Current price is: $23.99.
- 22%
Mancro Diaper Bag Backpack, Multifunctional Dad Diaper Bag with 2 Side Insulated Pockets, Travel Water Resistant Baby Diaper Backpack for Men Women with Stroller Straps, Black
Original price was: $31.99.$24.98Current price is: $24.98.
- 27%
KeaBabies 2-Pack Organic Crib Sheets for Boys, Girls – Fitted Crib Mattress Sheet Neutral, Breathable Jersey Cotton Cover for Baby Bed, Toddler Mattress, Soft & Cute Prints (Woodland)
Original price was: $29.96.$21.96Current price is: $21.96.
- 26%
Johnson’s CottonTouch Newborn Baby Body Wash & Shampoo, Gentle & Tear-Free, Made with Real Cotton, Gently Washes Away Dirt & Germs, Sulfate- & Paraben-Free for Sensitive Skin, 13.6 fl. oz
Original price was: $8.04.$5.98Current price is: $5.98.
- 14%
Promise Stretch Mark Prevention Bump Oil, Defense + Repair, Clean Pregnancy Skincare, Non-Toxic, Pregnancy Belly Oil, Vegan, Fast Drying
Original price was: $22.00.$19.00Current price is: $19.00.
- 6%
My Brest Friend Nursing Pillow – Deluxe – Enhanced Comfort w/ Slipcover – Ergonomic Breastfeeding Pillow For Ultimate Support For Mom & Baby – Adjustable Pillow W/ Handy Side Pocket, Evening Grey
Original price was: $52.95.$49.99Current price is: $49.99.
- 25%
Shyft DualRide with Carryall Storage Infant Car Seat and Stroller Combo (Boone Gray)
Original price was: $549.99.$409.99Current price is: $409.99.
- 17%
SpringFlower 3 in 1 Montessori Toys for Babies 0-3-6-12 Months, Rattle Teether & Baby Blocks & Soft Stacking Rings, Sensory Developmental Education Toys,Gift for Toddler Baby 0-3-6-12-18 Months
Original price was: $29.99.$24.99Current price is: $24.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 10%
Lansinoh Postpartum Cooling Pads, Perineal Ice Packs, 12 Count, Witch Hazel Pads for Postpartum Care, Postpartum Essentials Padsicles with Cooling and Comforting Aloe Vera
Original price was: $19.99.$17.99Current price is: $17.99.
- 40%
litokam Security Camera Indoor 2K, 360 Pan/Tilt Cameras for Home Security with Motion Detection, Baby Monitor for Pet/Dog with Night Vision, 2.4GHz WiFi Cam with Phone App & 2-Way Audio
Original price was: $49.99.$29.99Current price is: $29.99.
- 10%
AIDEA Baby Washcloths and Burp Cloths, Absorbent Cotton Muslin Baby Towels, Large Soft Breathable Newborn Essentials for Boys and Girls, Newborn Essentials, White-10 Pack, 10″x10″
Original price was: $9.99.$8.99Current price is: $8.99.
- 18%
Playtex Baby VentAire Complete Tummy Comfort Baby Bottle, Anti-Colic & Anti-Reflux, Clear, 9 Oz, 3 Count
Original price was: $19.99.$16.49Current price is: $16.49.
- 33%
Comfy Cubs Wooden Bedside Bassinet Sleeper – Safe and Stylish Baby Crib – Ideal Baby Sleeper Bed Crib for Newborns and Infants – Perfect Nursery Essentials for Babies
Original price was: $299.99.$199.99Current price is: $199.99.
- 27%
2-Pack Crib Sheets for Boys, Girls – Viscose Derived from Bamboo Fitted Crib Sheet, Baby Crib Sheets Neutral, Crib Mattress Sheet, Toddler Bed Sheets, Baby Sheets for Crib Fitted Sheets(Khaki)
Original price was: $29.96.$21.96Current price is: $21.96.
- 17%
hiccapop Pregnancy Wedge Pillow for Maternity – Dual-Sided Memory Foam Maternity Pillows Support Body, Belly, Back, Knees
Original price was: $29.99.$24.92Current price is: $24.92.
- 23%
Wearable Breast Pump Portable – 24mm, 2 Pack
Original price was: $259.99.$199.99Current price is: $199.99.
- 14%
Tickle & Main Noah’s Ark Baptism Gift for Boys – Ark Toy Gift for Baby Shower & Birthday – Ready-to-Give 5-Piece Bundle with Story Book, Hooded Towel & 3 Squirt Toys for Toddlers & Kids
Original price was: $34.99.$29.99Current price is: $29.99.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $10.72.$7.68Current price is: $7.68.
Johnson’s Head-to-Toe Gentle Tear-Free Baby & Newborn Wash & Shampoo, Sulfate-, Paraben- Phthalate- & Dye-Free, Hypoallergenic Wash for Sensitive Skin & Hair, 27.1 fl. Oz
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Original price was: $26.00.$14.99Current price is: $14.99.
Zutano 5-Pack Organic Burp Cloths for Baby Girl & Boy, Large Cotton Burping Cloths for Babies | Absorbent Baby Spit-Up Rags | Gender Neutral Burp Clothes | Newborn Essentials, Love You to The Moon
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Original price was: $19.99.$14.99Current price is: $14.99.
Child Safety Cabinet Locks – (10 Pack) Baby Proofing Latches to Drawer Door Fridge Oven Toilet Seat Kitchen Cupboard Appliance Trash Can with 3M Adhesive – Adjustable Strap No Drill No Tool
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Original price was: $12.49.$10.38Current price is: $10.38.
vitafusion PreNatal Gummy Vitamins, Raspberry Lemonade Flavored, Pregnancy Vitamins for Women, With Folate and DHA, Americaâs Number 1 Gummy Vitamin Brand, 45 Day Supply, 90 Count (Pack of 1)
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Original price was: $15.99.$9.99Current price is: $9.99.
Yoofoss Baby Crib Sheets for Boys Girls, Fitted Crib Sheet 2 Pack for Standard Crib and Toddler Mattress, Super Soft Microfiber Baby Sheet 28x52x8in(Green+Leaf)
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Original price was: $49.99.$42.50Current price is: $42.50.
PUREgrace Tencel Mattress Protector (Crib & Toddler) â Waterproof, Noiseless, Breathable Cover with Deep-Pocketed Corners for Cribs and Toddler Mattresses
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Original price was: $9.14.$7.49Current price is: $7.49.
No-Rinse Peri-Wash, 8 fl oz – Soothing, Protecting Perineal Cleanser in a Rinse-Free Formula
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