Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 36%
Rainbow Light Prenatal One High Potency Daily Multivitamin with Folate, Ginger and Probiotics; Supports Mom and Baby from Conception to Nursing; Vegan, 150 Tablets,* Pack May Vary
Original price was: $59.99.$38.37Current price is: $38.37.
- 13%
Electric Baby Swings for Infants to Toddler, Portable Babies Rocker Bouncer for Newborn Boy and Girls, Motorized Bluetooth Swing, Music Speaker with 12 Preset Lullabies(Khaki)
Original price was: $149.99.$129.99Current price is: $129.99.
- 27%
Burt’s Bees Christmas Gifts, Mama Belly Butter, Stretch Mark Cream for Pregnancy Massages Body & Reduces Scar Appearance, Prenatal & Postnatal Skin Care, Shea Butter & Vitamin E Rich Formula, 6.5 Oz
Original price was: $12.99.$9.53Current price is: $9.53.
- 18%
ZURLEFY Stretchy Baby Hats and Mittens, Ribbed Neutral Newborn No Scratch Gloves Beanie Hospital Hat Set for Girls Boys
Original price was: $14.95.$12.30Current price is: $12.30.
- 20%
Baby Carrier Newborn to Toddler with Hip Seat 6-in-1 Ergonomic All Positions Infant Carrier Soft Baby Holder Carrier with Hood for All Seasons
Original price was: $49.90.$39.90Current price is: $39.90.
- 5%
Pampers Cruisers 360 Diapers – Size 4, One Month Supply (144 Count), Pull-On Disposable Baby Diapers, Gap-Free Fit
Original price was: $55.94.$53.14Current price is: $53.14.
Popular categories
highest quality & hand picked
Deals of the Day
- 13%
XY-WQ Bath Toys No Hole, for Infants 6-12& Toddlers 1-3, No Hole Bathtub Toys (Animal â ¡, 8 Pcs with Mesh Bag)
Original price was: $15.99.$13.99Current price is: $13.99.
- 14%
The Peanutshell 4-Pack Fitted Crib Sheet Set – Super Soft & Breathable Baby Girl Crib Sheets, Nursery Decor, Fit for Standard Crib Mattress Sheet – Pink Roses and Ditsy
Original price was: $34.99.$29.99Current price is: $29.99.
- 8%
Seeking Health Optimal Prenatal, Women’s Vitamin with B12, Methylfolate, Choline, Methylation Support, Nutrients to Support Fertility, Pregnancy & Breastfeeding, 240 Vegetarian Capsules
Original price was: $64.95.$59.85Current price is: $59.85.
- 25%
Ingenuity Ity Bouncity Bounce Vibrating Deluxe Baby Bouncer Seat, 0-6 Months Up to 20 lbs (Goji)
Original price was: $39.99.$29.99Current price is: $29.99.
- 38%
Desitin Daily Defense Baby Diaper Rash Cream with Zinc Oxide to Treat, Relieve & Prevent diaper rash, Hypoallergenic, Dye-, Phthalate- & Paraben-Free, 4 oz
Original price was: $9.37.$5.78Current price is: $5.78.
- 17%
HelloBaby Baby Monitor – Portable Video Baby Monitor with Camera and Audio, 4″ IPS, 29-Hr Battery, 1000ft Range, Night Vision, 2-Way Audio, No WiFi,Temperature, Ideal for Travel
Original price was: $59.99.$49.99Current price is: $49.99.
- 43%
malena life G-Shaped Pregnancy Pillow Comes with 2 Removable Covers | 50-inch Ergonomic Full Body Pillow for Sleeping, Maternity Support, & Post-Surgery Recovery – Grey Velvet & Blue Cotton
Original price was: $69.97.$39.97Current price is: $39.97.
- 37%
Comfy Cubs Muslin Baby Bibs, Drool Bibs, Adjustable with Easy Snaps, Teething & Drooling, Absorbent Bibs for Boys & Girls
Original price was: $29.99.$18.99Current price is: $18.99.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $32.99.$28.99Current price is: $28.99.
Konssy Muslin Fitted Crib Sheets 2 PCS 100% Cotton Baby Crib Sheets for Standard Crib Mattress (28″x 52″), Soft and Breathable for Boys, Girls (Floral, Pink)
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Original price was: $18.88.$17.95Current price is: $17.95.
Mommy’s Helper | Inflatable Under The Sea Baby Bathtub, Collapsible Safe Baby Bath Tub with Anti-Sliding Saddle Horn Seat, Must Have Travel Toddler Bath, Portable Bathtub Recommended Months 6 to 24
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Original price was: $39.99.$29.99Current price is: $29.99.
Criusia Drawer Organizer for Clothing, 12 Pack Sock Underwear Drawer Organizer Bins, Foldable Fabric Closet Organizers and Storage, Dresser Drawer Dividers for Baby Clothes, Bra, Scarves, Belt, Tie
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Original price was: $229.99.$169.99Current price is: $169.99.
Saryocy Baby Changing Table, Versatile Folding Changing Table, Waterproof Diaper Changing Station, Adjustable Height with 2 Drawers,Baby Changing Station, Mobile Nursery for Infant and Newborn
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Original price was: $42.50.$24.99Current price is: $24.99.
Tommee Tippee Natural Start Anti-Colic BPA Free Baby Bottles, 9oz, Slow-Flow Breast-Like Nipple for a Natural Latch, Designed for Seamless Transitions Between Bottle and Breast, Fiesta, Pack of 6
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Original price was: $14.00.$9.99Current price is: $9.99.
Manhattan Toy Winkel Rattle & Sensory Teether Toy, Blue/Green/Orange, 5 Inch x 4 Inch x 3.5 Inch
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Original price was: $75.00.$49.99Current price is: $49.99.
Pregnancy Pillow | Pregnancy Pillows for Sleeping | almohada para embarazada | Full Body Pillow | Maternity Pillow for Pregnant Women | Memory Foam Pregnancy Pillow | Long Pillow Cooling Gel
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Original price was: $34.99.$29.69Current price is: $29.69.
Pink Stork Total Prenatal Vitamins with DHA, Folate, Iron, Choline, and Vitamin B12 – Prenatals for Women to Support Fetal Development, Pregnancy Must Haves – 60 Capsules, 1 Month Supply
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