Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 5%
The Honest Company Clean Conscious Unscented Wipes | Over 99% Water, Compostable, Plant-Based, Baby Wipes | Hypoallergenic for Sensitive Skin, EWG Verified | Rose Blossom, 576 Count
Original price was: $37.99.$36.09Current price is: $36.09.
- 10%
Matys Baby Diaper Rash Relief Ointment, Petroleum Free Diaper Cream for Babies 2 Months Old +, Soothing Balm Protection for Chafed Skin, Nurturing Lavender & Aloe w/Zinc Oxide, 2 Pack, 3.75 oz each
Original price was: $18.99.$17.09Current price is: $17.09.
- 46%
Palmer’s Cocoa Butter Formula Massage Lotion For Stretch Marks, Pregnancy Skin Care, Belly Cream with Collagen, Elastin, Argan OIl and Shea Butter, 8.5 Ounces
Original price was: $9.29.$5.05Current price is: $5.05.
- 16%
Garden of Life Organic Extra Virgin Coconut Oil – Unrefined Cold Pressed Plant Based Oil for Hair, Skin & Cooking, 14 Fl Oz
Original price was: $9.99.$8.39Current price is: $8.39.
Popular categories
highest quality & hand picked
Deals of the Day
- 28%
The Honest Company Honest Mama Calm Your Nip Balm | Nourishing + Soothing Nipple Cream for Nursing | Naturally Derived + Safe for Sensitive Skin | 1.75 fl oz
Original price was: $14.99.$10.79Current price is: $10.79.
- 25%
WLIVE 9-Drawer Dresser, Fabric Storage Tower for Bedroom, Hallway, Entryway, Closet, Tall Chest Organizer Unit with Fabric Bins, Steel Frame, Wood Top, Easy Pull Handle, Rustic Brown Wood Grain Print
Original price was: $115.99.$86.99Current price is: $86.99.
- 35%
Baby Nasal Aspirator, Electric Nasal Aspirator for Baby, Baby Nose Sucker Rechargeable with 3 Silicone Tips, Adjustable 3 Levels Suction, 8 Light Soothing Function & Adjustable Music
Original price was: $25.98.$16.99Current price is: $16.99.
- 33%
TBEZY Baby Hooded Towel with Unique Animal Design Ultra Soft Thick Cotton Bath Towel for Newborn (Bunny)
Original price was: $29.99.$19.95Current price is: $19.95.
- 22%
Mancro Diaper Bag Backpack, Multifunctional Dad Diaper Bag with 2 Side Insulated Pockets, Travel Water Resistant Baby Diaper Backpack for Men Women with Stroller Straps, Black
Original price was: $31.99.$24.98Current price is: $24.98.
- 24%
Aveeno Baby Daily Moisture Gentle Body Wash & Shampoo with Oat Extract, 2-in-1 Baby Bath Wash & Hair Shampoo, Tear- & Paraben-Free for Hair & Sensitive Skin, Lightly Scented, 18 fl. oz
Original price was: $16.35.$12.49Current price is: $12.49.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
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Original price was: $49.99.$45.99Current price is: $45.99.
Foldable Baby Play Gym with Mat, Wooden Play Gym with 9 Sensory Toys, Frame Activity Center, Natural Pine Wood, Montessori Toys, Easy to Assemble & Clean, Natural Color
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Original price was: $24.99.$19.99Current price is: $19.99.
MISSWHO Cotton High Waisted Womens Underwear Soft Stretch Breathable Full Coverage Ladies Panties Multipack
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Original price was: $22.29.$21.18Current price is: $21.18.
Aquaphor Baby 3 in 1 Diaper Rash Cream – Prevents, Soothes and Treats Diaper Rash – 3.5 oz. Tube (Pack of 3)
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Original price was: $59.99.$39.99Current price is: $39.99.
Comfy Cubs Baby Play Gym Set, Wooden Baby Playgym, Interactive Activity Center Hanging Bar with Gym Toys, Foldable for Infants, Newborn Gift for Baby Girl and Boy, Natural Wood
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Original price was: $21.99.$19.99Current price is: $19.99.
4-Pack Fitted Crib Sheets for Boys and Girls – Breathable, Soft Microfiber Baby Sheets in Grey, Navy and White
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Original price was: $169.99.$152.99Current price is: $152.99.
Oxford Baby Arlie 4 in 1 Convertible Island Crib White
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Original price was: $21.99.$19.99Current price is: $19.99.
The Peanutshell Baby Boy or Girl Terry Bibs Set of 10-100% Cotton, Soft, Absorbent Baby Bibs for Boys and Girls, Unisex Toddler Baby Boy or Girl Bibs Set, Newborn & Infant Bib – Sunshine
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