Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 21%
KeaBabies 3-Pack Organic Baby Swaddle Sleep Sacks – Newborn Swaddle Sack, Ergonomic Baby Swaddles 0-3 Months, Swaddles for Newborns,Baby Sleep Sack, Baby Swaddle Blanket Wrap,Baby Essentials(Nordic)
Original price was: $32.96.$25.96Current price is: $25.96.
- 5%
Munchkin® Super Scoop⢠Hanging Bath Toy Storage with Quick Drying Mesh, Grey
Original price was: $13.59.$12.97Current price is: $12.97.
- 16%
Skip Hop Bandana Buddies Baby Activity and Teething Toy with Multi-Sensory Rattle and Textures, Elephant
Original price was: $16.00.$13.50Current price is: $13.50.
- 20%
i play. Baby Girls’ Brim Hat | All-Day UPF 50+ Sun Protection for Head, Neck, & Eyes
Original price was: $14.99.$12.00Current price is: $12.00.
- 29%
Comfy Cubs Swaddle Blanket Baby Girl Boy Easy Adjustable 3 Pack Infant Sleep Sack Wrap Newborn Babies (Small 0-3 Months, Blush, Mauve, Mulberry)
Original price was: $41.99.$29.99Current price is: $29.99.
- 10%
Lansinoh Postpartum Cooling Pads, Perineal Ice Packs, Witch Hazel Pads for Postpartum Care, Postpartum Essentials Padscicles with Cooling and Comforting Aloe Vera, 12 Count
Original price was: $19.99.$17.99Current price is: $17.99.
- 6%
Aquaphor Baby Skin Care Set, Fragrance Free, Aquaphor Baby Healing Ointment, Dry Skin and Diaper Rash Ointment, 14 Oz + 3-in-1 Baby Diaper Rash Cream, Prevents, Soothes and Treats Diaper Rash, 3.5 Oz
Original price was: $27.48.$25.95Current price is: $25.95.
Popular categories
highest quality & hand picked
Deals of the Day
- 13%
PINXAV Healing Cream, Fast Relief for Diaper Rash, Eczema, Chafing, Bed Sores, Acne, and Minor Cuts and Burns (16 OZ)
Original price was: $29.99.$25.97Current price is: $25.97.
- 7%
Infantino Discover and Play Soft Blocks Development Toy
Original price was: $14.99.$13.89Current price is: $13.89.
- 15%
Momcozy Pregnancy Pillow – Original Detachable G Shaped Pro Maternity Pillow with Flexible Belly Wedge Pillow, Full Body Support Pillows for Adults with Air Layer Cover, Grey
Original price was: $69.99.$59.49Current price is: $59.49.
- 10%
Nursing Pillow and Positioner, Breastfeeding, Bottle Feeding, Baby Sitting Support with Removable Ultra Soft Cover, Tummy Time Support for Baby Boys and Girls (Beige)
Original price was: $29.99.$26.99Current price is: $26.99.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $33.89.$19.32Current price is: $19.32.
Nature Made Prenatal with Folic Acid + DHA, Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, 90 Softgels, 90 Day Supply
Added to wishlistRemoved from wishlist 0
Original price was: $49.99.$29.99Current price is: $29.99.
Baby Monitor with Camera and Audio, Video Baby Monitor No WiFi Night Vision, 2.4″ Screen Portable Baby Camera VOX Mode Pan-Tilt-Zoom Alarm and 1000ft Range, Ideal for Baby/Elderly/Pet
Added to wishlistRemoved from wishlist 0
Original price was: $69.99.$59.99Current price is: $59.99.
HelloBaby Video Baby Monitor with Remote Camera Pan-Tilt-Zoom, 3.2” Color LCD Screen, Infrared Night Vision, Temperature Display, Lullaby, Two Way Audio
Added to wishlistRemoved from wishlist 0
Original price was: $229.99.$159.99Current price is: $159.99.
Mompush Wiz 2-in-1 Convertible Baby Stroller with Bassinet Mode – Foldable Infant Stroller to Explore More as a Family – Toddler Stroller with Reversible Stroller Seat
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Original price was: $279.99.$199.00Current price is: $199.00.
Storkcraft Brookside 6 Drawer Double Dresser (White) â GREENGUARD Gold Certified, Dresser For Nursery, Kids, Chest Of Drawers
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Original price was: $44.99.$32.99Current price is: $32.99.
Boppy Nursing Pillow Original Support, Gray Taupe Leaves, Ergonomic Nursing Essentials for Bottle and Breastfeeding, Firm Fiber Fill, with Removable Nursing Pillow Cover, Machine Washable
Added to wishlistRemoved from wishlist 0
Original price was: $19.95.$14.44Current price is: $14.44.
Calmoseptine Ointment Tube 4 Ounce (Pack of 2)
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Original price was: $8.29.$7.87Current price is: $7.87.
Aquaphor Baby Diaper Rash Paste – For Serious Diaper Rash and Flare-ups – 3.5 Oz. Tube
Added to wishlistRemoved from wishlist 0
Original price was: $5.49.$4.92Current price is: $4.92.
Safety 1st 3-in-1 Nursery Thermometer, Analog
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