Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 13%
Mustela Maternity Stretch Marks Cream for Pregnancy – Natural Skincare Massage Moisturizer with Natural Avocado, Maracuja & Shea Butter – Lightly Fragranced or Fragrance Free – Various Sizes
Original price was: $23.00.$19.99Current price is: $19.99.
- 7%
Frida Mom Upside Down Peri Bottle for Postpartum Care, Portable Bidet Perineal Cleansing and Recovery for New Mom, The Original Fridababy MomWasher
Original price was: $13.99.$12.97Current price is: $12.97.
- 18%
Stackable Clothes Storage Box for Clothing Gadgets,Steel Frame Storage Bins for Toys Gift,Foldable Oxford Fabric Closet Organizer Bag Set with Carry Handles Clear Window (Small- 22L x3 Pack, Grey)
Original price was: $27.90.$22.81Current price is: $22.81.
- 25%
Palmer’s Cocoa Butter Formula Tummy Butter Balm for Stretch Marks and Pregnancy Skin Care, 4.4 Ounces (Pack of 3)
Original price was: $27.99.$20.97Current price is: $20.97.
- 5%
Weleda Baby Calendula Diaper Cream, 2.8 Fluid Ounce, Plant Rich Protection with Calendula, Chamomile, Sweet Almond Oil, Lanolin and Zinc Oxide
Original price was: $13.99.$13.29Current price is: $13.29.
- 25%
PILLANI Nursing Pillow for Breastfeeding, Breast Feeding Pillow for Mom & Baby Support, Removable Cotton Cover, Adjustable Waist Strap, Newborn Essentials Must Haves, Baby Registry Search, Baby Pillow
Original price was: $39.99.$29.99Current price is: $29.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 32%
Frida Mom Witch Hazel Perineal Cooling Pad Liners for Postpartum Care, Hospital Bag Essentials for Pain Relief After Birth, Full-Length Medicated Cooling Pad Liners (24ct)
Original price was: $12.99.$8.79Current price is: $8.79.
- 33%
Comfy Cubs Wooden Bedside Bassinet Sleeper – Safe and Stylish Baby Crib – Ideal Baby Sleeper Bed Crib for Newborns and Infants – Perfect Nursery Essentials for Babies
Original price was: $299.99.$199.99Current price is: $199.99.
- 6%
The Honest Company Honest Mama Rock The Bump Body Butter (Pack of 1) | Shea Butter, Avocado Oil, Vitamin E | 4 oz | Moisturizing Stretch Mark Cream
Original price was: $19.99.$18.89Current price is: $18.89.
- 63%
Baby Hooded Towels (Penguin) Made from 100% Viscose derived from Bamboo | Muslin Towels for Toddlers, Infant Towels Hooded, Muslin Baby Newborn Towel
Original price was: $26.99.$9.99Current price is: $9.99.
- 35%
Babyganics Baby Wipes, Unscented Diaper Wipes , 400 Count, (5 Packs of 80), Non-Allergenic and formulated with Plant Derived Ingredients
Original price was: $21.99.$14.24Current price is: $14.24.
- 27%
Boppy Nursing Pillow Original Support, Gray Taupe Leaves, Ergonomic Nursing Essentials for Bottle and Breastfeeding, Firm Fiber Fill, with Removable Nursing Pillow Cover, Machine Washable
Original price was: $44.99.$32.99Current price is: $32.99.
- 25%
Aveeno Baby Daily Moisture Gentle Bath Wash & Shampoo with Natural Oat Extract, Hypoallergenic, Tear-Free & Paraben-Free Formula For Sensitive Hair & Skin, Lightly Scented, 33 fl. oz
Original price was: $24.63.$18.48Current price is: $18.48.
- 15%
Pink Stork Total Prenatal Vitamins with DHA, Folate, Iron, Choline, and Vitamin B12 – Prenatals for Women to Support Fetal Development, Pregnancy Must Haves – 60 Capsules, 1 Month Supply
Original price was: $34.99.$29.69Current price is: $29.69.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Added to wishlistRemoved from wishlist 0
Original price was: $59.99.$38.37Current price is: $38.37.
Rainbow Light Prenatal One High Potency Daily Multivitamin with Folate, Ginger and Probiotics; Supports Mom and Baby from Conception to Nursing; Vegan, 150 Tablets,* Pack May Vary
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Added to wishlistRemoved from wishlist 0
Original price was: $49.99.$45.99Current price is: $45.99.
Foldable Baby Play Gym with Mat, Wooden Play Gym with 9 Sensory Toys, Frame Activity Center, Natural Pine Wood, Montessori Toys, Easy to Assemble & Clean, Natural Color
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Original price was: $28.72.$22.49Current price is: $22.49.
Medela Store and Feed Set | Breast Milk Storage Bottles, Nipples, Breast Milk Storage Bags | BPA-Free
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Added to wishlistRemoved from wishlist 0
Original price was: $26.99.$9.99Current price is: $9.99.
Baby Hooded Towels (Penguin) Made from 100% Viscose derived from Bamboo | Muslin Towels for Toddlers, Infant Towels Hooded, Muslin Baby Newborn Towel
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $25.00.$15.99Current price is: $15.99.
Weleda Stretch Mark Pregnancy Massage Oil, 3.4 Fluid Ounce, Plant Rich Oil with Vitamin E, Sweet Almond, Jojoba and Arnica Oils
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