Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 11%
Palmer’s Cocoa Butter Formula Soothing Oil with Vitamin E, Dry, Itchy Skin Relief, Pregnancy-Safe Anti-Itch Body Oil, 5.1 Ounces
Original price was: $8.99.$7.97Current price is: $7.97.
- 5%
Muslin Swaddle Blankets for Newborn, 3 Pack Breathable Soft Receiving Blanket, Large 38 x 40 inches Swaddle Wrap Burping Clothes, Essentials Infant Shower Items, Toddler Gift (Bright Colors)
Original price was: $19.99.$18.99Current price is: $18.99.
- 16%
Garden of Life Organic Extra Virgin Coconut Oil – Unrefined Cold Pressed Plant Based Oil for Hair, Skin & Cooking, 14 Fl Oz
Original price was: $9.99.$8.39Current price is: $8.39.
- 13%
Hudson Baby Unisex Baby Cotton Rich Hooded Towels, Alphabet, One Size
Original price was: $16.99.$14.84Current price is: $14.84.
- 28%
The Peanutshell Baby Girl Terry Bib Set of 10-100% Cotton, Soft, Absorbent Baby Bibs for Girls, Toddler Baby Girl Bibs Set, Newborn & Infant Bib – Rainbow Floral
Original price was: $24.99.$17.99Current price is: $17.99.
- 20%
hahaland Baby Toys 0-6 Months – Baby Teething Toys for Babies 0-6 Months – Infant Baby Toys 6-12 Months – Rattles Teethers for Babies 0-3-6 Months – Baby Shower Gifts Stocking Stuffers Toys Ages 0-2
Original price was: $29.99.$23.99Current price is: $23.99.
- 17%
Huggies Simply Clean Fragrance-Free Baby Wipes, Unscented Diaper Wipes, 3 Flip-Top Packs (192 Wipes Total)
Original price was: $7.80.$6.49Current price is: $6.49.
Popular categories
highest quality & hand picked
Deals of the Day
- 40%
Orajel Baby Daytime Cooling Gel for Teething, Drug-Free, 1 Pediatrician Recommended Brand for Teething*, One .33oz Tube
Original price was: $9.73.$5.80Current price is: $5.80.
- 7%
Hudson Baby Unisex Baby Hooded Towel and Five Washcloths, Fawn, One Size
Original price was: $13.99.$12.99Current price is: $12.99.
- 10%
Child Proof Cabinet Locks, 4 Pack Baby Proofing Door Locks for Fridge Drawer Cupboard Dishwasher Cupboard Pantry and Toilet. Adhesive Safety Strap Locks for Kid and Toddler Proofing
Original price was: $9.98.$8.98Current price is: $8.98.
- 15%
Gerber Unisex Baby Muslin 8 Pack Drooling Bibs
Original price was: $19.95.$16.95Current price is: $16.95.
- 5%
Pampers Cruisers 360 Diapers – Size 4, One Month Supply (144 Count), Pull-On Disposable Baby Diapers, Gap-Free Fit
Original price was: $55.94.$53.14Current price is: $53.14.
- 10%
Palmer’s Cocoa Butter Formula with Vitamin E + Q10 Firming Butter Body Lotion, Postpartum Essentials Skin Care, Shea Butter, Collagen and Elastin, 10.6 Fl Oz
Original price was: $8.79.$7.88Current price is: $7.88.
- 10%
MomMed S21 Wearable Breast Pump – Smart Display, Leak-Proof Design, Hands-Free Double Portable Electric Breast Pump with 3 Mode &12 Levels – 24mm Shield & 6 Pairs of Flange Inserts (17mm, 19mm, 21mm)
Original price was: $99.89.$89.89Current price is: $89.89.
- 5%
Medela Purelan Organic Nipple Cream | Soothing and Nourishing for Breastfeeding Moms | 100% Natural and Safe | Fast Relief for Sore Nipples – Postpartum Essentials – 1.34 fl. oz.
Original price was: $15.49.$14.75Current price is: $14.75.
- 20%
MISSWHO Cotton High Waisted Womens Underwear Soft Stretch Breathable Full Coverage Ladies Panties Multipack
Original price was: $24.99.$19.99Current price is: $19.99.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $18.99.$17.99Current price is: $17.99.
Digital Thermometer for Adults and Kids, No Touch Forehead Thermometer for Baby, 2 in 1 Body Surface Mode Infrared Thermometer with Fever Alarm and Instant Accuracy Readings
Added to wishlistRemoved from wishlist 0
Original price was: $249.99.$199.99Current price is: $199.99.
Delta Children Emery 4-in-1 Convertible Baby Crib – Greenguard Gold Certified, White
Added to wishlistRemoved from wishlist 0
Original price was: $67.79.$62.73Current price is: $62.73.
Dream On Me Lightweight and Compact Coast Rider Stroller with One Hand Easy Fold, Adjustable Handles and Soft Ride Wheels, Pink, 365-PINK
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Original price was: $19.99.$18.99Current price is: $18.99.
Mommy’s Bliss Prenatal Multivitamin with Iron and Folic Acid, Supports Baby Development + Mom Immune System & Energy Levels w/ B Vitamins & Probiotics, Vegan & Gluten Free (45 Servings)
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Original price was: $12.49.$10.38Current price is: $10.38.
vitafusion PreNatal Gummy Vitamins, Raspberry Lemonade Flavored, Pregnancy Vitamins for Women, With Folate and DHA, America’s Number 1 Gummy Vitamin Brand, 45 Day Supply, 90 Count (Pack of 1)
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Original price was: $179.99.$154.99Current price is: $154.99.
Baby Changing Table Diaper Changing Tables, Height Ajustable Nursery Changing and Dressing Table Station with Changing Pad Storage Rack Pockets for Newborns Babies and Infants, White
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Original price was: $49.99.$40.99Current price is: $40.99.
Infantino Carry On Active – Ergonomic Multi-Pocket Infant & Toddler Carrier, 8-40 lbs, with Padded Straps, Lumbar Belt Storage & Pacifier Loop
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