Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
Balmex Complete Protection Baby Diaper Rash Cream with Zinc Oxide + Soothing Botanicals, 2 Ounce
$4.99
- 25%
Nuby Non-Drip Standard Neck Bottles, 10 Ounce, Colors May Vary, 3 Count (Pack of 1)
Original price was: $9.99.$7.49Current price is: $7.49.
- 22%
BabyBjörn Baby Carrier Mini, Cotton, Black
Original price was: $99.99.$77.99Current price is: $77.99.
- 27%
kmaier Breast Pump, Wearable Breast Pump, Hands Free Breast Pump, Electric Breast Pump 2 Mode & 9 Levels, 24mm Flange, 2 Pack
Original price was: $89.99.$65.99Current price is: $65.99.
- 38%
Fruit of the Loom Baby 14-Pack Grow & Fit Flex Zones Cotton Stretch Socks – Unisex, Girls, Boys
Original price was: $23.99.$14.99Current price is: $14.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 39%
Melissa & Doug K’s Kids Musical Farmyard Cube Educational Baby Toy
Original price was: $27.99.$16.97Current price is: $16.97.
- 33%
Comfy Cubs Muslin Swaddle Blankets (Pack of 4) – 47â x 47â, Soft Cotton Baby Blanket Set, Large Swaddling Wraps for Newborns – Self-Soothing Baby Swaddle – (Grey)
Original price was: $39.99.$26.99Current price is: $26.99.
- 14%
Evenflo Feeding Classic Tinted Plastic Standard Neck Bottles for Baby, Infant and Newborn, Pink/Lavender/Teal, 8 Ounce (Pack of 12)
Original price was: $13.99.$11.99Current price is: $11.99.
- 13%
XY-WQ Bath Toys No Hole, for Infants 6-12& Toddlers 1-3, No Hole Bathtub Toys (Animal â ¡, 8 Pcs with Mesh Bag)
Original price was: $15.99.$13.99Current price is: $13.99.
- 11%
SAETSFEG Nursery Rocking Chair Teddy, Upholstered Glider Rocker with High Backrest, Comfortable Stylish Accent Armchair with Padded Seat for Living Rooms, Bedrooms, Offices, White
Original price was: $88.88.$78.88Current price is: $78.88.
- 27%
Fisher-Price Baby Playmat Deluxe Kick & Play Piano Gym, Green Musical Learning Toy with Developmental Activities for Newborns 0+ Months
Original price was: $54.99.$39.99Current price is: $39.99.
- 37%
Booda Brand Furniture Anchors (10 Pack) for Baby Proofing, Furniture Straps Anti Tip Furniture Anchor Securing 400 lbs/Keep Baby Pet Safety from Falling Furniture, Metal White Earthquake Straps
Original price was: $18.99.$11.99Current price is: $11.99.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $8.99.$7.53Current price is: $7.53.
Nuby Floating Octopus Toy with 3 Hoopla Rings – Baby Bath Toy for Boys and Girls – 18+ Months – Purple (Pack of 1)
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Original price was: $7.99.$6.44Current price is: $6.44.
MAM Original Start Matte Baby Pacifiers, Binky for 0-3 Months, BPA-Free Silicone Nipple, Easy to Clean, Best for Newborn Babies, Developed with Medical Experts, 2 Count Binkies with Sterilizer Case
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Original price was: $52.99.$50.34Current price is: $50.34.
Designs for Health Prenatal Pro Methylated Multivitamin for Women – Prenatal Vitamins with Iron, A, D, E + Vitamin K with Methylated Folate, Calcium Magnesium Zinc for Nursing + Postpartum (120 Caps)
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![DORESshop LED Night Light, Baby Night Light [2 Pack], Plug in Night Light with Auto Dusk to Dawn Sensor, Adjustable Brightness Night Light for Kids, Bathroom, Bedroom, Nursery Room, Soft White 3000k](https://m.media-amazon.com/images/I/31Ek-NiHIfL._SS300_.jpg)
Original price was: $19.99.$14.99Current price is: $14.99.
DORESshop LED Night Light, Baby Night Light [2 Pack], Plug in Night Light with Auto Dusk to Dawn Sensor, Adjustable Brightness Night Light for Kids, Bathroom, Bedroom, Nursery Room, Soft White 3000k
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Original price was: $5.49.$4.92Current price is: $4.92.
Safety 1st 3-in-1 Nursery Thermometer, Analog
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