Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 9%
Yoofoss Hooded Baby Towels for Newborn 2 Pack 100% Muslin Cotton Baby Bath Towel with Hood for Babies, Infant, Toddler and Kids, Large 32x32Inch, Soft and Absorbent Newborn Essential
Original price was: $21.99.$19.99Current price is: $19.99.
- 25%
![L LOHAS LED Night Lights Plug into Wall, [2 Pack] LED Dimmable Night Light with Light Sensors, 30/60LM Adjustable Brightness Nightlights, Soft White 3000K Automatic Night Light for Kid, Hallway](https://m.media-amazon.com/images/I/414SGcrx1JL._SS300_.jpg)
L LOHAS LED Night Lights Plug into Wall, [2 Pack] LED Dimmable Night Light with Light Sensors, 30/60LM Adjustable Brightness Nightlights, Soft White 3000K Automatic Night Light for Kid, Hallway
Original price was: $11.99.$8.99Current price is: $8.99.
- 23%
Sassy Whirling Waterfall Suction Toy for Bathtime – Stem – Ages 12+ Months, Multi
Original price was: $12.99.$9.99Current price is: $9.99.
- 30%
Century Stroll On 3-Wheel 2-in-1 Lightweight Travel System â Infant Car Seat and Stroller Combo
Original price was: $199.99.$139.99Current price is: $139.99.
- 20%
Delta Children Essex 4-in-1 Convertible Baby Crib, Bianca White with Natural Legs
Original price was: $219.99.$176.07Current price is: $176.07.
- 8%
Zumou Toddler Knee High Socks Non Slip Anti Skid Baby Boy Girls Seamless Long Stockings
Original price was: $11.99.$10.99Current price is: $10.99.
- 21%
JolyWell Night Light for Kids, Egg Light for Nursery with 7 RGB Colors Changeable & Stepless Dimming, Rechargeable Tap Light with 1h Timer & Touch Control, Portable Night Light for Babies BPA Free
Original price was: $30.35.$23.99Current price is: $23.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 30%
Storkcraft Premium Hoop Glider and Ottoman (White Base, Pink Cushion) â Padded Cushions with Storage Pocket, Smooth Rocking Motion, Easy to Assemble, Solid Hardwood Base
Original price was: $229.99.$159.99Current price is: $159.99.
- 22%
Omanmoli Diaper Bag Backpack Baby Diaper Bag Leather with 17 Diaper Bag Organizing Pouches,Changing Pad,Stroller Straps,4 Insulated Pockets,Brown
Original price was: $89.99.$69.99Current price is: $69.99.
- 29%
Kyapoo Baby Washcloths 12 Pack 12×12 Inches Microfiber Coral Fleece Extra Absorbent and Soft for Newborns, Infants and Toddlers
Original price was: $13.99.$9.99Current price is: $9.99.
- 25%
Era Organics Soothing Nipple Butter Breastfeeding Cream – Calming and Moisturizing for Chapped, Sensitive Skin – USDA Organic Nipple Cream For Breastfeeding – Baby Friendly Organic Nipple Balm
Original price was: $21.45.$15.99Current price is: $15.99.
- 31%
Lansinoh Breast Therapy Packs with Soft Covers, 2 Pack, and Organic Nipple Balm, 2 Ounces, Breastfeeding Essentials for Moms
Original price was: $29.98.$20.83Current price is: $20.83.
- 5%
Nemah – Stretch Mark Cream for Pregnancy – Pregnancy Stretch Mark Prevention & Reduction, Postpartum Stretch Mark Cream with Vanistryl, Shea Butter, & Macadamia Oil – Vegan & Cruelty-Free – 3.5 oz.
Original price was: $40.00.$38.00Current price is: $38.00.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $19.99.$18.19Current price is: $18.19.
Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant for Chapped or Dry Skin, Drool Rash and Diaper Rash Ointment, 14 Oz Jar
Added to wishlistRemoved from wishlist 0
Original price was: $29.99.$22.99Current price is: $22.99.
AIVIAI Baby Toys 0-6 Months Infant Toys 0-3 Months Infant Rattles Baby Rattle Teether Toy Set with Storage Box Musical rattles for Newborn Boy Girl Gifts Set with Baby’s First Rattle Teether (11pcs)
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Original price was: $17.88.$14.99Current price is: $14.99.
QEESMEI Postpartum Belly Band Abdominal Binder Post Surgery C-section Belly Binder Wrap Girdle Recovery Belt Back Support (Small/Medium, Black)
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Original price was: $189.99.$169.99Current price is: $169.99.
VINGLI Beige Linen Rocking Chair Nursery with Thick Headrest, Upholstered Mid-Century Modern Nursing Rocker Glider with Curved Armrest, Sturdy Solid Wood Base for Living Room, Bedroom, Baby Room
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Original price was: $19.96.$13.96Current price is: $13.96.
6-Pack Baby Washcloths – Soft Viscose Derived from Bamboo Washcloth, Baby Wash Cloths, Baby Wash Cloth for Newborn, Kids, Bath Baby Towels, Face Towel, Face Cloths for Washing Face(White)
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $18.99.$17.99Current price is: $17.99.
Digital Thermometer for Adults and Kids, No Touch Forehead Thermometer for Baby, 2 in 1 Body Surface Mode Infrared Thermometer with Fever Alarm and Instant Accuracy Readings
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Original price was: $45.99.$43.69Current price is: $43.69.
Kinder by Nature Plant Based Baby Wipes – 100% Biodegradable & Compostable, 672 Count (12 Packs of 56) – 99% Plant-Based Ingredients, Plastic-Free Wipes
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Added to wishlistRemoved from wishlist 0
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