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Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.

Today's popular picks

based on what's trending
Deals of the Day
Deal of Day
- 16% Bio-Oil Skincare Body Oil, Vitamin E Serum for Scars & Stretchmarks, Dermatologist Recommended, All Skin Types, 6.7 oz
Original price was: $32.64.Current price is: $27.41.
Already Sold: 12 Available: 16
75 %
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NEW ARRIVALS

Shop our new arrivals from what we carefully selected.
- 16% Garden of Life Organic Extra Virgin Coconut Oil – Unrefined Cold Pressed Plant Based Oil for Hair, Skin & Cooking, 14 Fl Oz
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- 57% Palmer’s Cocoa Butter Formula Massage Cream for Stretch Marks and Pregnancy Skin Care, 4.4 Ounces (Pack of 2)
Original price was: $17.98.Current price is: $7.69.

Palmer’s Cocoa Butter Formula Massage Cream for Stretch Marks and Pregnancy Skin Care, 4.4 Ounces (Pack of 2)

Already Sold: 31%
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- 15% Bright Starts Grab & Spin Baby Rattle & BPA-Free Teether Toy, Ages 3 Months+
Original price was: $3.49.Current price is: $2.97.

Bright Starts Grab & Spin Baby Rattle & BPA-Free Teether Toy, Ages 3 Months+

Already Sold: 49%
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- 18% Playtex Baby VentAire Complete Tummy Comfort Baby Bottle, Anti-Colic & Anti-Reflux, Clear, 9 Oz, 3 Count
Original price was: $19.99.Current price is: $16.49.

Playtex Baby VentAire Complete Tummy Comfort Baby Bottle, Anti-Colic & Anti-Reflux, Clear, 9 Oz, 3 Count

Already Sold: 34%
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