Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 13%
DoHonest Baby Car Camera 7-Inch: USB Plug and Play Easy Setup 360 Degree Rotating Backseat Camera Two Kids HD 1080P Rear Facing Car Seat Camera Clear Night Vision -V9 Black
Original price was: $45.99.$39.99Current price is: $39.99.
- 14%
Boba Pre-Wrapped Baby Wrap Carrier with Buckle, Easy Adjust Soft Infant Baby Carrier Hybrid for Boy or Girls, Baby Sling for Newborn up to 35 lbs (Sea Mist)
Original price was: $69.99.$59.99Current price is: $59.99.
- 14%
Evenflo Feeding Classic Tinted Plastic Standard Neck Bottles for Baby, Infant and Newborn – Teal/Green/Blue, 8 Ounce (Pack of 12)
Original price was: $13.99.$11.99Current price is: $11.99.
- 9%
Desitin Maximum Strength Baby Diaper Rash Cream, 40% Zinc Oxide for Treatment, Relief & Prevention, Hypoallergenic, Phthalate- & Paraben-Free Paste, Protects Skin for 12 Hours, 4.8 oz
Original price was: $11.86.$10.79Current price is: $10.79.
- 5%
Nemah – Stretch Mark Cream for Pregnancy – Pregnancy Stretch Mark Prevention & Reduction, Postpartum Stretch Mark Cream with Vanistryl, Shea Butter, & Macadamia Oil – Vegan & Cruelty-Free – 3.5 oz.
Original price was: $40.00.$38.00Current price is: $38.00.
- 9%
Pumpinose Nasal Aspirator for Baby and Toddler Nose Clearing with Hand Pump and Non-Invasive Tip for Quick, Quiet Suction, Clear Clogged Passages & Boogers, Co-Branded with CHIBOJI (2 Fingers Handle)
Original price was: $32.98.$29.98Current price is: $29.98.
- 26%
Chicco KeyFit 35 Zip ClearTex Infant Car Seat – Obsidian | Black
Original price was: $279.99.$206.99Current price is: $206.99.
- 18%
Playtex Baby VentAire Complete Tummy Comfort Baby Bottle, Anti-Colic & Anti-Reflux, Clear, 9 Oz, 3 Count
Original price was: $19.99.$16.49Current price is: $16.49.
Popular categories
highest quality & hand picked
Deals of the Day
- 10%
AIDEA Baby Washcloths and Burp Cloths, Absorbent Cotton Muslin Baby Towels, Large Soft Breathable Newborn Essentials for Boys and Girls, Newborn Essentials, White-10 Pack, 10″x10″
Original price was: $9.99.$8.99Current price is: $8.99.
- 10%
Nursing Pillow, Breastfeeding Pillows, Infant Feeding Support Pillow Multi-Functional & Portable Support Cushion for Travel (Pearl White, One Size)
Original price was: $40.99.$36.99Current price is: $36.99.
- 27%
kmaier Breast Pump, Wearable Breast Pump, Hands Free Breast Pump, Electric Breast Pump 2 Mode & 9 Levels, 24mm Flange, 2 Pack
Original price was: $89.99.$65.99Current price is: $65.99.
- 14%
Safety 1st Electrical Outlet Baby Proof Covers, Secure Outlet Plugs, Baby Proofing, 36 Count
Original price was: $4.49.$3.87Current price is: $3.87.
- 11%
SAETSFEG Nursery Rocking Chair Teddy, Upholstered Glider Rocker with High Backrest, Comfortable Stylish Accent Armchair with Padded Seat for Living Rooms, Bedrooms, Offices, White
Original price was: $88.88.$78.88Current price is: $78.88.
- 18%
Boudreaux’s Butt Paste Maximum Strength Diaper Rash Cream, Ointment for Baby, 4 oz Tube
Original price was: $8.49.$6.99Current price is: $6.99.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $21.45.$15.99Current price is: $15.99.
Era Organics Soothing Nipple Butter Breastfeeding Cream – USDA Organic Baby Friendly Balm to Calm and Moisturize Chapped, Sensitive Skin
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $13.35.$11.33Current price is: $11.33.
Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 6 Flip-Top Packs (288 Wipes Total)
Added to wishlistRemoved from wishlist 0
Original price was: $149.99.$117.99Current price is: $117.99.
MAISONPEX Dresser for Bedroom with 6 Drawers and Metal Handle,Sturdy Frame Modern Bedroom Furniture, Chest of Drawers, White Dressers with Drawers for Closet Hallway, Living Room, Entryway
Added to wishlistRemoved from wishlist 0
Original price was: $26.99.$23.99Current price is: $23.99.
Sophie la girafe | Handcrafted for 60 Years in France | 100% Natural Rubber | Designed for Teething Babies | Awaken all 5 Senses | Easy to Clean | Pack of 1
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $89.99.$65.99Current price is: $65.99.
kmaier Breast Pump, Wearable Breast Pump, Hands Free Breast Pump, Electric Breast Pump 2 Mode & 9 Levels, 24mm Flange, 2 Pack
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $12.99.$8.99Current price is: $8.99.
Outlet Covers Baby Proofing (50 Pack) Safe & Secure Electric Plug Protectors | Sturdy Childproof Socket Covers for Home & Office | Easy Installation | Protect Toddlers & Babies | White
Added to wishlistRemoved from wishlist 0
Original price was: $9.14.$7.49Current price is: $7.49.
No-Rinse Peri-Wash, 8 fl oz – Soothing, Protecting Perineal Cleanser in a Rinse-Free Formula
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Original price was: $40.99.$31.99Current price is: $31.99.
Shiaon Baby Sling Carrier, Baby Carrier Newborn to Toddler(7-45lbs), Toddler Carrier with Safety Buckle, One Shoulder Adjustable Shoulder Strap, One Size Fits All, Green
Added to wishlistRemoved from wishlist 0
Original price was: $8.97.$8.52Current price is: $8.52.
SheaMoisture Baby Wash & Shampoo for All Skin Types Raw Shea, Chamomile & Argan Oil Baby Wash and Shampoo with Frankincense & Myrrh to Help Cleanse 13 oz, Gold, Packaging may vary
Added to wishlistRemoved from wishlist 0
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