Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 13%
Mustela Maternity Stretch Marks Cream for Pregnancy – Natural Skincare Massage Moisturizer with Natural Avocado, Maracuja & Shea Butter – Lightly Fragranced or Fragrance Free – Various Sizes
Original price was: $23.00.$19.99Current price is: $19.99.
- 22%
BabyBjörn Baby Carrier Mini, Cotton, Black
Original price was: $99.99.$77.99Current price is: $77.99.
- 25%
Criusia Drawer Organizer for Clothing, 12 Pack Sock Underwear Drawer Organizer Bins, Foldable Fabric Closet Organizers and Storage, Dresser Drawer Dividers for Baby Clothes, Bra, Scarves, Belt, Tie
Original price was: $39.99.$29.99Current price is: $29.99.
- 25%
Aveeno Baby Daily Moisture Gentle Bath Wash & Shampoo with Natural Oat Extract, Hypoallergenic, Tear-Free & Paraben-Free Formula For Sensitive Hair & Skin, Lightly Scented, 33 fl. oz
Original price was: $24.63.$18.48Current price is: $18.48.
- 29%
Kintion Portable LED Night Light for Kids and Adult Bedside(with RGB Mode), Dimmable Warm/Red 6 Color Light Nursery Night Lamp, Soft Eye Caring Night Light for Baby Breastfeeding and Sleep Aid, 1pcs
Original price was: $13.99.$9.99Current price is: $9.99.
- 25%
Comfy Cubs Swaddle Blanket Baby Girl Boy Easy Zipper Wrap 2 Pack Newborn Infant Sleep Sack (Small 0-3 Months, Nomadic Blue, Azul)
Original price was: $39.99.$29.99Current price is: $29.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 17%
Palmer’s Cocoa Butter Formula Bust Cream for Pregnancy Skin Care with Vitamin E, 4.4 oz. (Pack of 3)
Original price was: $24.99.$20.70Current price is: $20.70.
- 21%
Storkcraft Kenton 6 Drawer Double Dresser (White) For Kids Bedroom, Nursery Dresser Organizer, Chest Of Drawers For Bedroom, Universal Design For Childrenâs Bedroom
Original price was: $349.99.$276.30Current price is: $276.30.
- 10%
Itzy Ritzy Infant Toy & Teether – Itzy Pal Baby Teething Toy includes Lovey, Crinkle Sound, Textured Ribbons & Silicone Teether Toy for Newborn (Mushroom)
Original price was: $9.99.$8.99Current price is: $8.99.
- 7%
Momcozy Video Baby Monitor, 1080P 5″ HD Baby Monitor with Camera & Wall Mount, Infrared Night Vision, 5000mAh Battery, 2-Way Audio, Temperature Sensor, Lullabies, 960ft Range, Ideal for New Moms, BM01
Original price was: $149.99.$139.99Current price is: $139.99.
- 40%
Orajel Baby Daytime Cooling Gel for Teething, Drug-Free, 1 Pediatrician Recommended Brand for Teething*, One .33oz Tube
Original price was: $9.73.$5.80Current price is: $5.80.
- 31%
Sasttie Pregnancy Pillow Cooling, Pregnancy Pillow for Sleeping, Cooling Maternity Pillows for Pregnant Women, Pregnancy Must Haves U-Shaped Full Body Pillow with Cooling Cover, Grey
Original price was: $38.99.$26.99Current price is: $26.99.
- 30%
Storkcraft Steveston 5-in-1 Convertible Crib and Changer with Drawer (Gray) â GREENGUARD Gold Certified, Crib and Changing Table Combo with Drawer, Converts to Toddler Bed, Daybed and Full-Size Bed
Original price was: $399.99.$279.99Current price is: $279.99.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
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Original price was: $35.98.$19.99Current price is: $19.99.
iHealth No-Touch Forehead Thermometer, Digital Infrared Thermometer for Adults and Kids, Non-Contact Baby Thermometer, 3 Ultra-Sensitive Sensors, Large LED Digits, Quiet Vibration Feedback, Black
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Original price was: $35.99.$20.98Current price is: $20.98.
Nature Made Prenatal Multivitamin with Folic Acid, Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, 250 Tablets, 250 Day Supply
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Original price was: $32.98.$29.98Current price is: $29.98.
Pumpinose Nasal Aspirator for Baby and Toddler Nose Clearing with Hand Pump and Non-Invasive Tip for Quick, Quiet Suction, Clear Clogged Passages & Boogers, Co-Branded with CHIBOJI (2 Fingers Handle)
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