Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 14%
COOCEER Digital Thermometer for Adults and Kids: Accurate Ear and Forehead Temperature Readings – Fever Alarm – Touchless Ideal for Babies Toddlers Infants Sensiors – Large LED Display – Home Use
Original price was: $21.99.$18.99Current price is: $18.99.
- 9%
The Peanutshell Baby Boy or Girl Terry Bibs Set of 10-100% Cotton, Soft, Absorbent Baby Bibs for Boys and Girls, Unisex Toddler Baby Boy or Girl Bibs Set, Newborn & Infant Bib – Sunshine
Original price was: $21.99.$19.99Current price is: $19.99.
- 8%
Safety 1ˢᵗ® Comfort 35 Infant Car Seat, Pink Streak
Original price was: $119.99.$109.98Current price is: $109.98.
Popular categories
highest quality & hand picked
Deals of the Day
- 13%
Boon Nursh Reusable Silicone Pouch Baby Bottles – Medium Flow Nipple – Silicone Baby Bottle Pouch and Nipple – Baby Feeding Essentials – Pink – 3-6 Months – 3 Count – 8 Ounce
Original price was: $22.99.$19.99Current price is: $19.99.
- 32%
Aveeno Baby Daily Moisture Gentle Body Wash & Shampoo with Oat Extract, 2-in-1 Baby Bath Wash & Hair Shampoo, Tear- & Paraben-Free for Hair & Sensitive Skin, Lightly Scented, 18 fl. oz
Original price was: $45.41.$30.87Current price is: $30.87.
- 11%
Palmer’s Cocoa Butter Formula Soothing Oil with Vitamin E, Dry, Itchy Skin Relief, Pregnancy-Safe Anti-Itch Body Oil, 5.1 Ounces
Original price was: $8.99.$7.97Current price is: $7.97.
- 5%
Babyganics Baby Shampoo + Body Wash Pump Bottle, Fragrance Free, 16oz, 3 Pack
Original price was: $31.89.$30.30Current price is: $30.30.
- 30%
Evenflo Revolve360 Slim 2-in-1 Rotational Car Seat with Quick Clean Cover (Stow Blue)
Original price was: $349.99.$244.99Current price is: $244.99.
- 10%
Baby’s Only A2 Organic Milk Infant Formula, A2 Milk Based Powder, Organic Baby Formula with A2 Beta-Casein Protein, Iron, Vitamin E, Vitamin D, Easy to Digest, Newborn to 12 Months Old, 21 oz, 1 Pack
Original price was: $30.98.$27.88Current price is: $27.88.
- 31%
Sasttie Pregnancy Pillow Cooling, Pregnancy Pillow for Sleeping, Cooling Maternity Pillows for Pregnant Women, Pregnancy Must Haves U-Shaped Full Body Pillow with Cooling Cover, Grey
Original price was: $38.99.$26.99Current price is: $26.99.
- 40%
Braun ThermoScan 3 Ear Thermometer, Fast 1 second measurement, Audio Fever Indicator, Digital Display, Baby and Infant Friendly, No. 1 Brand Recommended by Pediatricians, IRT3030
Original price was: $39.99.$24.00Current price is: $24.00.
- 5%
Jackson Reece Kinder by Nature Water-Based Baby Wipes – 56 Count (Case of 12 packs)
Original price was: $45.99.$43.69Current price is: $43.69.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $29.99.$23.99Current price is: $23.99.
hahaland Baby Toys 0-6 Months – Baby Teething Toys for Babies 0-6 Months – Infant Baby Toys 6-12 Months – Rattles Teethers for Babies 0-3-6 Months – Baby Shower Gifts Stocking Stuffers Toys Ages 0-2
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Original price was: $8.99.$7.97Current price is: $7.97.
Palmer’s Cocoa Butter Formula Soothing Oil with Vitamin E, Dry, Itchy Skin Relief, Pregnancy-Safe Anti-Itch Body Oil, 5.1 Ounces
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Original price was: $69.99.$59.99Current price is: $59.99.
Bright Starts Portable Automatic 6-Speed Baby Swing with Adaptable Speed, Taggies, Music, Removable-Toy-Bar, 0-9 Months 6-20 lbs (Whimsical Wild)
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Original price was: $149.99.$89.99Current price is: $89.99.
Baby Bassinet Stroller, Convertible Infant Strollers w Reversible Seat & Cup Holder, 3-in-1 Rear-Facing Pram from Newborn to Toddler, One-Hand Easy Fold, Coches para Bebes, Revo C10, Grey
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Original price was: $329.99.$299.99Current price is: $299.99.
T4TREAM 7 Drawers Dresser Chests for Bedroom, Wood Vintage Chests of Drawers, Rustic Dressers Chset Organizer for Bedroom, Living Room, Hallway, Antique White
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Original price was: $9.99.$8.99Current price is: $8.99.
AIDEA Baby Washcloths and Burp Cloths, Absorbent Cotton Muslin Baby Towels, Large Soft Breathable Newborn Essentials for Boys and Girls, Newborn Essentials, White-10 Pack, 10″x10″
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