Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 36%
Lansinoh Lanolin Nipple Cream Safe for Breastfeeding Baby, 100% Natural Nipple Butter for Mom, Breastfeeding Essentials, 1.41 Ounces
Original price was: $10.79.$6.89Current price is: $6.89.
- 17%
KiddyCare Hand Mittens No Scratch for Newborn Baby Boy/girl – Infant Gloves Mitts for 0-6 Months – Preemie Mittens for Babies
Original price was: $11.95.$9.95Current price is: $9.95.
- 24%
Aveeno Baby Daily Moisture Gentle Body Wash & Shampoo with Oat Extract, 2-in-1 Baby Bath Wash & Hair Shampoo, Tear- & Paraben-Free for Hair & Sensitive Skin, Lightly Scented, 18 fl. oz
Original price was: $16.35.$12.49Current price is: $12.49.
- 14%
Body Boost Lavender Stretch Mark Butter and Oil Duo
Original price was: $29.00.$25.00Current price is: $25.00.
- 29%
Skip Hop Tummy Time Mat, 3-in-1 Activity Baby Play Gym, Age 0+, Silver Lining Cloud, Grey
Original price was: $85.00.$60.35Current price is: $60.35.
Popular categories
highest quality & hand picked
Deals of the Day
- 24%
Graco Remi 4-In-1 Convertible Crib & Changer With Drawer (Pebble Gray & White) â GREENGUARD Gold Certified, Crib And Changing-Table Combo, Includes Changing Pad, Converts To Toddler Bed, Full-Size Bed
Original price was: $499.99.$379.99Current price is: $379.99.
- 7%
NTAOHAMPER Rectangular Baby Storage Basket,Collapsible Kids Toys Bin,Books Shelf Basket,Gift Basket.Pet Basket(Animal)
Original price was: $13.99.$12.99Current price is: $12.99.
- 30%
Storkcraft Premium Hoop Glider and Ottoman (White Base, Pink Cushion) â Padded Cushions with Storage Pocket, Smooth Rocking Motion, Easy to Assemble, Solid Hardwood Base
Original price was: $229.99.$159.99Current price is: $159.99.
- 16%
Belli Pregnancy Stretch Mark Belly Oil: 3.8 Ounces of Essential Maternity Skin Care with Vitamin E for Healthy Skin, Scar Protection, and OB-GYN, Dermatologist Recommended
Original price was: $33.99.$28.50Current price is: $28.50.
- 7%
Infantino Swift Classic Carrier with Pocket, 2-Ways to Carry Carrier with Wonder Bib & Essentials Storage Front Pocket for Babies 7-26lb, Adjustable Strap, Gray
Original price was: $26.99.$24.99Current price is: $24.99.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $14.99.$10.79Current price is: $10.79.
The Honest Company Honest Mama Calm Your Nip Balm | Nourishing + Soothing Nipple Cream for Nursing | Naturally Derived + Safe for Sensitive Skin | 1.75 fl oz
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $249.99.$199.99Current price is: $199.99.
Storkcraft Modern Nursery Changing Table Dresser (White with White) â GREENGUARD Gold Certified, Baby Dresser With Changing Table Top, Dresser for Nursery, Changing Table With Drawers
Added to wishlistRemoved from wishlist 0
Original price was: $10.99.$8.87Current price is: $8.87.
The Honest Company Hypoallergenic Diaper Rash Cream | Moisturizing + Calming Zinc Oxide Ointment | NEA Recognized, Cruelty Free | 2.5 oz
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $9.29.$5.05Current price is: $5.05.
Palmer’s Cocoa Butter Formula Massage Lotion For Stretch Marks, Pregnancy Skin Care, Belly Cream with Collagen, Elastin, Argan OIl and Shea Butter, 8.5 Ounces
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $9.99.$7.99Current price is: $7.99.
Peri Bottle for Postpartum Care for Perineal Recovery and Cleansing After Birth 12.7 OZ Color: Purple
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $399.00.$319.20Current price is: $319.20.
Tripp Trapp High Chair and Cushion with Stokke Tray – Storm Grey with Nordic Grey – Adjustable, Convertible, All-in-One High Chair for Babies & Toddlers
Added to wishlistRemoved from wishlist 0
Original price was: $112.50.$90.00Current price is: $90.00.
Theralogix TheraNatal Complete Prenatal Vitamin Supplement – 91-Day Supply – with DHA, Vitamin D3, Folate, Iodine, Choline, Iron, Vitamin B6 & More – NSF Certified – 182 Tablets & 91 Softgels
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
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