Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 5%
Nemah – Stretch Mark Cream for Pregnancy – Pregnancy Stretch Mark Prevention & Reduction, Postpartum Stretch Mark Cream with Vanistryl, Shea Butter, & Macadamia Oil – Vegan & Cruelty-Free – 3.5 oz.
Original price was: $40.00.$38.00Current price is: $38.00.
- 9%
4-Pack Fitted Crib Sheets for Boys and Girls – Breathable, Soft Microfiber Baby Sheets in Grey, Navy and White
Original price was: $21.99.$19.99Current price is: $19.99.
- 17%
Onesies Brand unisex-baby 4-pack Sleep ‘N Play Footies Multi Pack
Original price was: $23.99.$19.99Current price is: $19.99.
- 5%
ONE A DAY Women’s Prenatal 1 Multivitamin including Vitamins A, C, D, B6, B12, Iron, Omega-3 DHA & more – Supplement for Before, During, & Post Pregnancy, 30 Ct (Pack of 1)(Packaging May Vary)
Original price was: $16.29.$15.48Current price is: $15.48.
- 43%
malena life G-Shaped Pregnancy Pillow Comes with 2 Removable Covers | 50-inch Ergonomic Full Body Pillow for Sleeping, Maternity Support, & Post-Surgery Recovery – Grey Velvet & Blue Cotton
Original price was: $69.97.$39.97Current price is: $39.97.
- 9%
The Peanutshell Baby Boy or Girl Terry Bibs Set of 10-100% Cotton, Soft, Absorbent Baby Bibs for Boys and Girls, Unisex Toddler Baby Boy or Girl Bibs Set, Newborn & Infant Bib – Sunshine
Original price was: $21.99.$19.99Current price is: $19.99.
- 20%
i play. Baby Girls’ Brim Hat | All-Day UPF 50+ Sun Protection for Head, Neck, & Eyes
Original price was: $14.99.$12.00Current price is: $12.00.
Popular categories
highest quality & hand picked
Deals of the Day
- 20%
Pro Goleem Muslin Baby Mittens for Newborn, 100% Cotton No Scratch Soft Breathable Gloves for Boys and Girls 0-6 months
Original price was: $9.99.$7.99Current price is: $7.99.
- 28%
Frida Mom Women’s Postpartum Underwear for C-Section Recovery, Disposable High Waist, Seamless with Stretchy Support, Postpartum Essentials, Size Regular (Waist 28″-42″ Stretched), 8 Count, Grey
Original price was: $15.99.$11.59Current price is: $11.59.
- 16%
The First Years Disney Finding Nemo Bath Toys – Dory, Nemo, and Squirt â Squirting Kids Bath Toys for Sensory Play – 3 Count
Original price was: $10.99.$9.23Current price is: $9.23.
- 10%
Itzy Ritzy Infant Toy & Teether – Itzy Pal Baby Teething Toy includes Lovey, Crinkle Sound, Textured Ribbons & Silicone Teether Toy for Newborn (Mushroom)
Original price was: $9.99.$8.99Current price is: $8.99.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $19.96.$13.96Current price is: $13.96.
6-Pack Baby Washcloths – Soft Viscose Derived from Bamboo Washcloth, Baby Wash Cloths, Baby Wash Cloth for Newborn, Kids, Bath Baby Towels, Face Towel, Face Cloths for Washing Face(White)
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Original price was: $12.99.$9.99Current price is: $9.99.
MUKIN Baby Washcloths and Burp Cloths, Soft Absorbent Towels for Newborns, 6 Pack, 12×12 Inches (Pink)
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Original price was: $69.99.$59.99Current price is: $59.99.
HelloBaby Video Baby Monitor with Remote Camera Pan-Tilt-Zoom, 3.2” Color LCD Screen, Infrared Night Vision, Temperature Display, Lullaby, Two Way Audio
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Original price was: $15.97.$13.99Current price is: $13.99.
Crib Mattress Protector Pad Waterproof, Toddler Waterproof Crib Mattress Protector Cover, Machine Washable & Dryer Fit Baby Toddler Bed Mattress Protector (Standard Size 52â x 28â), White
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Original price was: $19.99.$12.79Current price is: $12.79.
Ubbi Diaper Pail Plastic Bags, Disposable Baby Waste Bags, 3 Pack, 75 Count, 13-Gallon Bags
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