Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 16%
Bio-Oil Skincare Body Oil, Vitamin E Serum for Scars & Stretchmarks, Dermatologist Recommended, All Skin Types, 6.7 oz
Original price was: $32.64.$27.41Current price is: $27.41.
- 23%
BABY JOY 5 in 1 High Chair, Convertible High Chairs for Babies and Toddlers/Booster Seat/Table and Chair Set, Infant Wooden Highchair w/ 5-Point Harness, 4-Position Removable Tray & PU Cushion (Khaki)
Original price was: $109.99.$84.99Current price is: $84.99.
- 12%
PandaEar 3 Pack Waterproof Silicone Baby Bibs| Super Thin Light Weight for Babies & Toddlers| Adjustable Soft Silicone Feeding Bibs with Food Catcher Pocket, Unisex, Non Messy
Original price was: $8.95.$7.89Current price is: $7.89.
- 27%
Fisher-Price Baby Playmat Deluxe Kick & Play Piano Gym with Musical Toy Lights & Smart Stages Learning Content for Newborn To Toddler
Original price was: $54.99.$39.99Current price is: $39.99.
- 16%
Gerber Baby Boy and Girls 4-Pack Sleeper Gown
Original price was: $24.99.$20.99Current price is: $20.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 35%
Baby Nasal Aspirator, Electric Nasal Aspirator for Baby, Baby Nose Sucker Rechargeable with 3 Silicone Tips, Adjustable 3 Levels Suction, 8 Light Soothing Function & Adjustable Music
Original price was: $25.98.$16.99Current price is: $16.99.
- 7%
Dream On Me Lightweight and Compact Coast Rider Stroller with One Hand Easy Fold, Adjustable Handles and Soft Ride Wheels, Pink, 365-PINK
Original price was: $67.79.$62.73Current price is: $62.73.
- 49%
Vicks Baby Rectal Thermometer Baby Thermometer for Rectal Temperature, Short and Flexible Tip with Fast Read Times and Large Digital Display
Original price was: $18.45.$9.50Current price is: $9.50.
- 40%
Forehead Thermometer for Adults, Kids & Babies, No-Touch Infrared Thermometer, Digital Thermometer with LCD Backlight Display, Fever Alarm and 1s Instant Reading – Purple
Original price was: $29.99.$17.99Current price is: $17.99.
- 10%
100% Pure Cotton Dry Wipes | 600 Count | Use Wet or Dry | Soft & Sensitive | Hypoallergenic | Extra Strong & Absorbent | Perfect for Diaper Changes, Runny Noses, Drool, Meal Time & Nursing
Original price was: $32.95.$29.66Current price is: $29.66.
- 10%
Itzy Ritzy Silicone Pacifiers for Newborn – Sweetie Soother Pacifiers Feature Collapsible Handle & Two Air Holes for Added Safety; For Ages Newborn and Up, Set of 2 in Buttercream & Toast
Original price was: $9.99.$8.97Current price is: $8.97.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $41.99.$39.89Current price is: $39.89.
The Honest Company Clean Conscious Unscented Wipes | Over 99% Water, Compostable, Plant-Based, Baby Wipes | Hypoallergenic for Sensitive Skin, EWG Verified | Pattern Play, 576 Count
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Original price was: $18.99.$17.99Current price is: $17.99.
Digital Thermometer for Adults and Kids, No Touch Forehead Thermometer for Baby, 2 in 1 Body Surface Mode Infrared Thermometer with Fever Alarm and Instant Accuracy Readings
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Original price was: $24.99.$20.70Current price is: $20.70.
Palmer’s Cocoa Butter Formula Bust Cream for Pregnancy Skin Care with Vitamin E, 4.4 oz. (Pack of 3)
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Original price was: $139.99.$119.99Current price is: $119.99.
2 in 1 Convertible Baby Stroller, Folding High Landscape Infant Carriage, Newborn Reversible Bassinet Pram, Adjustable Canopy, Anti-Shock Toddler Pushchair Dark Grey
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Original price was: $29.99.$23.99Current price is: $23.99.
hahaland Baby Toys 0-6 Months – Baby Teething Toys for Babies 0-6 Months – Infant Baby Toys 6-12 Months – Rattles Teethers for Babies 0-3-6 Months – Baby Shower Gifts Stocking Stuffers Toys Ages 0-2
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Original price was: $23.99.$14.99Current price is: $14.99.
Fruit of the Loom Baby 14-Pack Grow & Fit Flex Zones Cotton Stretch Socks – Unisex, Girls, Boys
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