Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 20%
AIDEA Burp Cloths and Washcloths for Baby, Absorbent Cotton Muslin Baby Towels, Large Soft Breathable Newborn Essentials for Boys and Girls, Newborn Essentials, White, 10 Pack, 20″x10″
Original price was: $12.50.$9.99Current price is: $9.99.
- 13%
Actif Organic Prenatal Vitamin with 25+ Organic Vitamins, 100% Natural, DHA, EPA, Omega 3, and Organic Herbal Blend – Non-GMO, 90 Count
Original price was: $44.95.$39.00Current price is: $39.00.
- 29%
Kintion Portable LED Night Light for Kids and Adult Bedside(with RGB Mode), Dimmable Warm/Red 6 Color Light Nursery Night Lamp, Soft Eye Caring Night Light for Baby Breastfeeding and Sleep Aid, 1pcs
Original price was: $13.99.$9.99Current price is: $9.99.
- 13%
Electric Baby Swings for Infants to Toddler, Portable Babies Rocker Bouncer for Newborn Boy and Girls, Motorized Bluetooth Swing, Music Speaker with 12 Preset Lullabies(Khaki)
Original price was: $149.99.$129.99Current price is: $129.99.
- 26%
Braun No Touch 3-in-1 Thermometer, Measures Forehead, Liquid and Food Temps, Professional Accuracy and Color Coded Fever Guidance for Babies, Kids, Toddlers and Adults, FSA and HSA Eligible
Original price was: $39.38.$29.00Current price is: $29.00.
Popular categories
highest quality & hand picked
Deals of the Day
- 7%
Disney Cudlie Baby Winnie The Pooh 2 Pack Rolled/Carded Hooded Towels in Sweet Life Print, 1 Count
Original price was: $14.99.$13.99Current price is: $13.99.
Nature’s Truth Prenatal Vitamins With Folic Acid | 60 Capsules | Non-GMO & Gluten Free Supplement
$9.10
- 10%
No-Rinse Peri-Wash, 8 fl oz – Soothing, Protecting Perineal Cleanser in a Rinse-Free Formula (Pack of 3)
Original price was: $16.99.$15.37Current price is: $15.37.
- 24%
Centrum Prenatal Multivitamin Gummies with DHA and Folic Acid, Mixed Berry and Orange Flavors – 60 Count, 30 Day Supply
Original price was: $14.99.$11.38Current price is: $11.38.
- 10%
Baby’s Only Organic Complete Nutrition Infant Formula, Milk Based Powder with Iron, Modeled After Breast Milk, Newborn to 12 Months Old, 21 oz, 1 Pack
Original price was: $28.98.$26.08Current price is: $26.08.
- 7%
Infantino Swift Classic Carrier with Pocket, 2-Ways to Carry Carrier with Wonder Bib & Essentials Storage Front Pocket for Babies 7-26lb, Adjustable Strap, Gray
Original price was: $26.99.$24.99Current price is: $24.99.
- 6%
My Brest Friend Nursing Pillow – Deluxe – Enhanced Comfort w/ Slipcover – Ergonomic Breastfeeding Pillow For Ultimate Support For Mom & Baby – Adjustable Pillow W/ Handy Side Pocket, Evening Grey
Original price was: $52.95.$49.99Current price is: $49.99.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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Blog Posts
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Added to wishlistRemoved from wishlist 0
Original price was: $12.29.$9.99Current price is: $9.99.
Huggies Size Newborn Diapers, Skin Essentials Baby Diapers, Size Newborn (6-9 lbs), 31 Count
Added to wishlistRemoved from wishlist 0
Original price was: $5.99.$5.47Current price is: $5.47.
A+D Zinc Oxide Diaper Rash Treatment Cream, Dimenthicone 1%, Zinc Oxide 10%, Easy Spreading Baby Skin Care, 4 Ounce Tube (Packaging May Vary)
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $9.99.$7.99Current price is: $7.99.
Ninja Mama Postpartum Perineal Care Cooling Pad Liners. Soothing Witch Hazel with Aloe and Chamomile for Post Partum Relief After Birth Tears and Haemorrhoids. Postpartum Essentials Pack of 45
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $44.99.$33.99Current price is: $33.99.
Sasttie Pregnancy Pillows for Sleeping, U Shaped Cooling Full Body Pillow Pregnancy Must Haves, Maternity Pillow for Pregnant Women, Pillow with Removable Cover for Side Sleeper, Light Grey
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Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $44.95.$27.97Current price is: $27.97.
SureGuard Crib Size Mattress Protector – 100% Waterproof, Hypoallergenic – Premium Fitted Cotton Terry Cover White
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $26.00.$14.99Current price is: $14.99.
Zutano 5-Pack Organic Burp Cloths for Baby Girl & Boy, Large Cotton Burping Cloths for Babies | Absorbent Baby Spit-Up Rags | Gender Neutral Burp Clothes | Newborn Essentials, Love You to The Moon
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