Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 5%
Medela Purelan Organic Nipple Cream | Soothing and Nourishing for Breastfeeding Moms | 100% Natural and Safe | Fast Relief for Sore Nipples – Postpartum Essentials – 1.34 fl. oz.
Original price was: $15.49.$14.75Current price is: $14.75.
- 9%
Desitin Maximum Strength Baby Diaper Rash Cream, 40% Zinc Oxide for Treatment, Relief & Prevention, Hypoallergenic, Phthalate- & Paraben-Free Paste, Protects Skin for 12 Hours, 4.8 oz
Original price was: $11.86.$10.79Current price is: $10.79.
- 24%
Prenatal Multivitamin for Women from Whole Foods with Biotin, Iron & Folate not Folic Acid, Probiotics for Immune Support – Vitamin Code Raw by Garden of Life – Pregnancy Must Haves – 180 capsules
Original price was: $65.99.$50.39Current price is: $50.39.
- 17%
Nuby Silicone Teethe-eez Teether with Bristles, Includes Hygienic Case, Pink
Original price was: $5.99.$4.99Current price is: $4.99.
- 41%
Tommee Tippee Natural Start Anti-Colic BPA Free Baby Bottles, 9oz, Slow-Flow Breast-Like Nipple for a Natural Latch, Designed for Seamless Transitions Between Bottle and Breast, Fiesta, Pack of 6
Original price was: $42.50.$24.99Current price is: $24.99.
- 15%
PUREgrace Crib Mattress Protector, Breathable Tencel Cover, Sensitive Skin Friendly Waterproof Pad
Original price was: $49.99.$42.50Current price is: $42.50.
- 17%
In His Name: LED Teddy Bear Night Light – Colorful LED Light Up Bear with Red Heart for Kids Room – Premium Bedside Bear Nursery Decor & Cute Night Light for Kids – Unique Nursery Night Light Gifts
Original price was: $45.98.$37.98Current price is: $37.98.
- 20%
Stokke Clikk High Chair, Fjord Blue – All-in-One High Chair with Tray + Harness – Light, Durable & Travel Friendly – Ergonomic with Adjustable Features – Best for 6-36 Months or Up to 33 lbs
Original price was: $179.00.$143.20Current price is: $143.20.
- 13%
Lansinoh Postpartum Kit, Includes Upside Down Peri Bottle, Herbal Perineal Spray, Reusable Perineal Ice Packs and Sleeve
Original price was: $39.99.$34.98Current price is: $34.98.
Popular categories
highest quality & hand picked
Deals of the Day
- 17%
Comfy Cubs Muslin Burp Cloths Large 100% Cotton Washcloths Set for Babies, Baby Essentials 6 Layers Extra Absorbent and Soft Boys & Girls Baby Rags for Newborn Registry (Multicolor, 10-Pack, 20″ X10″)
Original price was: $29.99.$24.99Current price is: $24.99.
- 5%
Newton Baby Mini Crib Fitted Sheets (2-Pack) | Organic Muslin Cotton, Breathable & Soft Baby Sheets, Washable Baby Mattress Sheets, Fits Any Mini Sized Crib 24″ x 38″, Moonstone Mist Stardust + White
Original price was: $39.99.$37.99Current price is: $37.99.
- 29%
luxury little Diaper Caddy Organizer, Large Cotton Rope Nursery Baby Basket, Changing Table Organizer for Baby Diaper Storage, Portable Car Organizer with Removable Divider, Baby Shower Gifts – White
Original price was: $27.99.$19.99Current price is: $19.99.
- 27%
Boppy Nursing Pillow Original Support, Gray Taupe Leaves, Ergonomic Nursing Essentials for Bottle and Breastfeeding, Firm Fiber Fill, with Removable Nursing Pillow Cover, Machine Washable
Original price was: $44.99.$32.99Current price is: $32.99.
- 28%
The Peanutshell Baby Boy Terry Bibs Set of 10-100% Cotton, Soft, Absorbent Baby Bibs for Boys, Toddler Baby Boy Bibs Set, Newborn & Infant Bib – Oh Boy!
Original price was: $24.99.$17.99Current price is: $17.99.
- 39%
Baby Trend Sit Right 2.0 3-in-1 High Chair, Cozy Pink
Original price was: $99.00.$59.98Current price is: $59.98.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
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Original price was: $41.99.$39.89Current price is: $39.89.
The Honest Company Clean Conscious Unscented Wipes | Over 99% Water, Compostable, Plant-Based, Baby Wipes | Hypoallergenic for Sensitive Skin, EWG Verified | Pattern Play, 576 Count
Added to wishlistRemoved from wishlist 0
Original price was: $29.99.$19.99Current price is: $19.99.
Goodpick Toy Storage Basket, Baby Laundry Basket 15 x 14.2 Inches, Small Laundry Basket for Clothes, Nursery Basket for Toys, Soft Woven Basket for Storage, Grey
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $25.00.$19.17Current price is: $19.17.
Burt’s Bees Pregnancy Essentials Gifts Set, 3 Giftable Baby Shower Products & Must Have Baby Registry Items, Nourishing Skincare – Mama Belly Butter, Original Lip Balm, Leg & Foot Cream
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $11.99.$5.99Current price is: $5.99.
Let’s Count Soft Book – World of Eric Carle the Very Hungry Caterpillar Baby on the Go Clip Teething Crinkle Soft Sensory Book for Babies, 5.25×5.25 Inch
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Original price was: $69.99.$49.99Current price is: $49.99.
Comfort Me Baby Swing in Ash Blue with Music and Vibration, 3 Speed Compact Portable Infant Swing and Remote Control, Portable Baby Swing for Indoor and Outdoor
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Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $19.95.$18.50Current price is: $18.50.
Luvs with Ultra Leak Guards Diapers, Size 1, 48 Count
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