Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 43%
The Honest Company 2-in-1 Cleansing Shampoo + Body Wash and Face + Body Lotion Bundle | Gentle for Baby | Naturally Derived | Sweet Almond Nourish, 18.5 fl oz
Original price was: $19.49.$11.08Current price is: $11.08.
- 14%
Bright Starts Portable Automatic 6-Speed Baby Swing with Adaptable Speed, Taggies, Music, Removable-Toy-Bar, 0-9 Months 6-20 lbs (Whimsical Wild)
Original price was: $69.99.$59.99Current price is: $59.99.
- 9%
A+D Zinc Oxide Diaper Rash Treatment Cream, Dimenthicone 1%, Zinc Oxide 10%, Easy Spreading Baby Skin Care, 4 Ounce Tube (Packaging May Vary)
Original price was: $5.99.$5.47Current price is: $5.47.
- 15%
Pamo Babe 4 in 1 Portable Baby Crib Deluxe Nursery Center, Foldable Travel Playard with Bassinet, Mattress, Changing Table for Newborn, Infant, Toddler(Grey)
Original price was: $199.00.$169.99Current price is: $169.99.
- 6%
Momcozy Pregnancy Pillows for Side Sleeping, J Shaped Maternity Body Pillow for Pregnancy, Soft Pregnancy Pillow with Jersey Cover for Head Neck Belly Support, Grey
Original price was: $35.99.$33.99Current price is: $33.99.
- 32%
Crib Mattress Protector Sheets Fitted Waterproof Crib Mattress Pad Cover, Noiseless & Machine Wash 100% Absorbent Crib/Toddler Mattress Protector Sheet Quilted, White, 52″ x 28″
Original price was: $21.99.$14.99Current price is: $14.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 25%
Ingenuity Ity Bouncity Bounce Vibrating Deluxe Baby Bouncer Seat, 0-6 Months Up to 20 lbs (Goji)
Original price was: $39.99.$29.99Current price is: $29.99.
- 7%
Hudson Baby Unisex Baby Hooded Towel and Five Washcloths, Fawn, One Size
Original price was: $13.99.$12.99Current price is: $12.99.
- 36%
Lansinoh Lanolin Nipple Cream Safe for Breastfeeding Baby, 100% Natural Nipple Butter for Mom, Breastfeeding Essentials, 1.41 Ounces
Original price was: $10.79.$6.89Current price is: $6.89.
- 32%
Coloplast Bedside-Care Body Wash Spray (Pack of 3), 1.81 pounds | 1762 | Scented | Rinse-Free | 8 oz
Original price was: $27.39.$18.49Current price is: $18.49.
- 55%
Disney Mickey Mouse Lion King Winnie the Pooh Pixar Toy Story Finding Nemo Baby 5 Pack Bodysuits Newborn to Infant
Original price was: $63.99.$28.99Current price is: $28.99.
- 1%
Triple Paste Diaper Rash Cream for Baby – 8 Oz Tub – Zinc Oxide Ointment Treats, Soothes and Prevents Diaper Rash – Pediatrician-Recommended Hypoallergenic Formula with Soothing Botanicals
Original price was: $19.99.$19.79Current price is: $19.79.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $14.99.$13.48Current price is: $13.48.
MAM Easy Start Matte Anti-Colic Baby Bottles, 9 oz (2 Count), Medium Flow Nipples, Unisex Baby,2 Count (Pack of 1)
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Original price was: $3.99.$2.88Current price is: $2.88.
Safety 1st Nasal Aspirator, White, One Size
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Original price was: $29.99.$23.65Current price is: $23.65.
Kinsa Smart,Fever, Digital Medical Baby, Kid and Adult Termometro – Accurate, Fast, FDA Cleared Thermometer for Oral, Armpit or Rectal Temperature Reading – QuickCare
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Original price was: $9.90.$8.91Current price is: $8.91.
BOTAO Baby’s Natural Diaper Cream | Organic Diaper Cream EWG Verified | Naturally Soothes Baby Rashes | Baby zinc Ointment Natural | For Sensitive Skin with Aloe Vera & Calendula, 2.5Oz
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Original price was: $139.99.$108.99Current price is: $108.99.
BIERUM 7 in 1 Toddler Slide, L-Shaped Kids Slide for Toddlers Age 1+ with Basketball Hoop and Ball, Ring Toss, Storage Space, Outdoor Indoor Slide Playset Toddler Playground Easy Assembly
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Original price was: $14.99.$11.48Current price is: $11.48.
Tommee Tippee Night Time Pacifier, 6-18 Months, Symmetrical Silicone Baglet, BPA-Free Binkies, Glow in The Dark Technology, Pink Rainbow, Pack of 6
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