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Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.

Today's popular picks

based on what's trending
Deals of the Day
Deal of Day
- 16% Bio-Oil Skincare Body Oil, Vitamin E Serum for Scars & Stretchmarks, Dermatologist Recommended, All Skin Types, 6.7 oz
Original price was: $32.64.Current price is: $27.41.
Already Sold: 12 Available: 16
75 %
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NEW ARRIVALS

Shop our new arrivals from what we carefully selected.
- 32% Lansinoh Hot and Cold Pads for Postpartum Essentials, 2 Count Postpartum Pads
Original price was: $19.99.Current price is: $13.58.

Lansinoh Hot and Cold Pads for Postpartum Essentials, 2 Count Postpartum Pads

Already Sold: 86%
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- 27% Simple Joys by Carter’s Unisex Babies’ 8-Piece Towel and Washcloth Set, Multipacks
Original price was: $24.50.Current price is: $17.77.

Simple Joys by Carter’s Unisex Babies’ 8-Piece Towel and Washcloth Set, Multipacks

Already Sold: 35%
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