Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 16%
Belli Pregnancy Stretch Mark Belly Oil: 3.8 Ounces of Essential Maternity Skin Care with Vitamin E for Healthy Skin, Scar Protection, and OB-GYN, Dermatologist Recommended
Original price was: $33.99.$28.50Current price is: $28.50.
URSEXYLY Maternity Support Belt Postpartum Waist Trainer Shapewear Recovery Waist Cincher Beige
$24.99
- 47%
16 Pack Baby Washcloths – Luxury Multicolor Coral Fleece – Extra Absorbent and Soft Wash Clothes for Newborns, Infants and Toddlers – Suitable for Sensitive Skin and New Born – Baby Shower, 10×10 Inch
Original price was: $18.99.$9.99Current price is: $9.99.
- 16%
Bio-Oil Skincare Body Oil, Vitamin E Serum for Scars & Stretchmarks, Dermatologist Recommended, All Skin Types, 6.7 oz
Original price was: $32.64.$27.41Current price is: $27.41.
- 18%
Playtex Baby VentAire Complete Tummy Comfort Baby Bottle, Anti-Colic & Anti-Reflux, Clear, 9 Oz, 3 Count
Original price was: $19.99.$16.49Current price is: $16.49.
- 19%
IADOER Newborn Baby Boys Girls One Piece Romper With Mitten Cuffs 3 Pack Long Sleeve Ribbed Button Jumpsuit Outfit Clothes
Original price was: $35.99.$28.99Current price is: $28.99.
- 6%
Aquaphor Baby Skin Care Set, Fragrance Free, Aquaphor Baby Healing Ointment, Dry Skin and Diaper Rash Ointment, 14 Oz + 3-in-1 Baby Diaper Rash Cream, Prevents, Soothes and Treats Diaper Rash, 3.5 Oz
Original price was: $27.48.$25.95Current price is: $25.95.
Popular categories
highest quality & hand picked
Deals of the Day
- 5%
Weleda Baby Calendula Diaper Cream, 2.8 Fluid Ounce, Plant Rich Protection with Calendula, Chamomile, Sweet Almond Oil, Lanolin and Zinc Oxide
Original price was: $13.99.$13.29Current price is: $13.29.
- 5%
Kinder by Nature Plant Based Baby Wipes – 100% Biodegradable & Compostable, 672 Count (12 Packs of 56) – 99% Plant-Based Ingredients, Plastic-Free Wipes
Original price was: $45.99.$43.69Current price is: $43.69.
- 10%
Ritual Essential for Women Prenatal Multivitamin: Folate & Choline for Neural Tube Support, Omega-3 DHA for Fetal Brain Development, Iron, Calcium-Helper D3 & K2, Non-GMO, Vegan, Citrus, 30 Days
Original price was: $42.99.$38.69Current price is: $38.69.
- 25%
Criusia Drawer Organizer for Clothing, 12 Pack Sock Underwear Drawer Organizer Bins, Foldable Fabric Closet Organizers and Storage, Dresser Drawer Dividers for Baby Clothes, Bra, Scarves, Belt, Tie
Original price was: $39.99.$29.99Current price is: $29.99.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $25.00.$15.99Current price is: $15.99.
Weleda Stretch Mark Pregnancy Massage Oil, 3.4 Fluid Ounce, Plant Rich Oil with Vitamin E, Sweet Almond, Jojoba and Arnica Oils
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
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Original price was: $32.99.$27.99Current price is: $27.99.
pobopobo Pregnancy Pillow for Sleeping,Comfortable Faux Fur Luxury Maternity Pillow Support for Pregnant Women, Pregnancy Pillows with Laundry Bag, Maternity Pillows for Hip Pain(Grey)
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Original price was: $37.99.$36.09Current price is: $36.09.
The Honest Company Clean Conscious Unscented Wipes | Over 99% Water, Compostable, Plant-Based, Baby Wipes | Hypoallergenic for Sensitive Skin, EWG Verified | Balance Blues, 576 Count
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Original price was: $14.99.$12.99Current price is: $12.99.
DRESHOW BQUBO 4 Pack Newborn Hospital Hat Infant Baby Hat Cap with Big Bow Soft Cute Knot Nursery Beanie
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Original price was: $37.99.$26.49Current price is: $26.49.
Infantino Flip Advanced 4-in-1 Carrier – Ergonomic, convertible, face-in and face-out front and back carry for newborns and older babies 8-32 lbs
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Original price was: $19.99.$18.89Current price is: $18.89.
The Honest Company Honest Mama Rock The Bump Body Butter (Pack of 1) | Shea Butter, Avocado Oil, Vitamin E | 4 oz | Moisturizing Stretch Mark Cream
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Original price was: $39.99.$29.99Current price is: $29.99.
Comfy Cubs Swaddle Blanket Baby Girl Boy Easy Zipper Wrap 2 Pack Newborn Infant Sleep Sack (Small 0-3 Months, Nomadic Blue, Azul)
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