Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 38%
Desitin Daily Defense Baby Diaper Rash Cream with Zinc Oxide to Treat, Relieve & Prevent diaper rash, Hypoallergenic, Dye-, Phthalate- & Paraben-Free, 4 oz
Original price was: $9.37.$5.78Current price is: $5.78.
- 17%
Sealy Baby SafetyCase Protective Waterproof Fitted Zippered Toddler Bed and Baby Crib Mattress Encasement, Waterproof Crib Mattress Protector, Machine Washable/Dryer Friendly, 52″ x 28″ – White
Original price was: $23.99.$19.99Current price is: $19.99.
- 18%
AZEN 18Pcs Baby Toys 3-6 Months, Baby Rattles 0-6 Months, Newborn Infant Baby Toys 0-3 Months, Baby Rattles 0-6 Months, Baby Toys 6 to 12 Months, Baby Boy Girl Gifts Set
Original price was: $21.99.$17.99Current price is: $17.99.
- 29%
Kyapoo Baby Washcloths 12 Pack 12×12 Inches Microfiber Coral Fleece Extra Absorbent and Soft for Newborns, Infants and Toddlers
Original price was: $13.99.$9.99Current price is: $9.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 7%
Infantino Swift Classic Carrier with Pocket, 2-Ways to Carry Carrier with Wonder Bib & Essentials Storage Front Pocket for Babies 7-26lb, Adjustable Strap, Gray
Original price was: $26.99.$24.99Current price is: $24.99.
- 28%
Itzy Ritzy Natural Rubber Pacifiers, Set of 2 – Natural Rubber Newborn Pacifiers with Cherry-Shaped Nipple & Large Air Holes for Added Safety; Set of 2 in Coconut & Toast, Ages 0 – 6 Months
Original price was: $9.99.$7.19Current price is: $7.19.
- 8%
Zumou Toddler Knee High Socks Non Slip Anti Skid Baby Boy Girls Seamless Long Stockings
Original price was: $11.99.$10.99Current price is: $10.99.
- 21%
The Peanutshell 5 Piece Baby Crib Bedding Set for Boys – Newborn, Infant & Toddler Nursery Bed Set Decor with Fitted Crib Sheets, Blanket, Dust Ruffle, Crib Comforter – Blue Dino
Original price was: $69.99.$54.99Current price is: $54.99.
- 5%
Always Discreet Sensitive, Incontinence & Postpartum Underwear for Women, Maximum Plus Protection, Small/Medium, 28 Count
Original price was: $23.49.$22.32Current price is: $22.32.
- 27%
Fisher-Price Baby Playmat Deluxe Kick & Play Piano Gym with Musical Toy Lights & Smart Stages Learning Content for Newborn To Toddler
Original price was: $54.99.$39.99Current price is: $39.99.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $99.99.$29.99Current price is: $29.99.
Motorola VM64-4.3″ Screen HD 1080p Camera & WiFi Baby Monitor W/App Connectivity, 2-Way Audio & 1000ft Range – Remote Pan-Tilt-Zoom, Room Temp Display, Lullabies, & Night Vision
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Original price was: $37.99.$36.09Current price is: $36.09.
The Honest Company Clean Conscious Unscented Wipes | Over 99% Water, Compostable, Plant-Based, Baby Wipes | Hypoallergenic for Sensitive Skin, EWG Verified | Balance Blues, 576 Count
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Original price was: $59.99.$56.99Current price is: $56.99.
Ingenuity: ity by Ingenuity Swingity Swing Easy-Fold Portable Baby Swing, 0-9 Months Up to 20 lbs (Goji)
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Original price was: $32.00.$25.59Current price is: $25.59.
Skip Hop Baby Bath Tub, Moby Recline and Rinse
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Original price was: $11.75.$9.99Current price is: $9.99.
Carlyle Prenatal Vitamins for Women | 120 Capsules | Multivitamin and Mineral Formula with Folic Acid | Non-GMO and Gluten Free Supplement | for Her
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Original price was: $19.99.$18.99Current price is: $18.99.
Mommy’s Bliss Prenatal Multivitamin with Iron and Folic Acid, Supports Baby Development + Mom Immune System & Energy Levels w/ B Vitamins & Probiotics, Vegan & Gluten Free (45 Servings)
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Original price was: $21.44.$17.24Current price is: $17.24.
Always Discreet Boutique Adult Incontinence & Postpartum Underwear for Women, Maximum Protection, Peach, Large, 18 Count (Packaging May Vary)
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