Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 6%
My Brest Friend Nursing Pillow – Deluxe – Enhanced Comfort w/ Slipcover – Ergonomic Breastfeeding Pillow For Ultimate Support For Mom & Baby – Adjustable Pillow W/ Handy Side Pocket, Evening Grey
Original price was: $52.95.$49.99Current price is: $49.99.
- 20%
MISSWHO Cotton High Waisted Womens Underwear Soft Stretch Breathable Full Coverage Ladies Panties Multipack
Original price was: $24.99.$19.99Current price is: $19.99.
- 18%
DermaRite PeriFresh Rinse-Free Perineal Cleanser – Aloe Vera Enriched, pH-Balanced, Odor Neutralizing – 7.5 oz, 6 Count
Original price was: $15.77.$12.89Current price is: $12.89.
- 35%
Aden 4-in-1 Convertible Mini Crib In Black, Greenguard Gold Certified, Non-Toxic Finish, New Zealand Pinewood, With 3 Mattress Height Settings
Original price was: $199.99.$129.99Current price is: $129.99.
- 13%
HAN-MM 5-in-1 Convertible Baby Play Gym with 6 Toys, Tummy Time Mat for Sensory Development, Baby Activity Center from Newborn to Toddler, Ball Pit, Cat & Dog Bed, Soft Plush Pet Bed, Pink
Original price was: $74.99.$64.99Current price is: $64.99.
- 16%
PINXAV Healing Cream, Fast Relief for Diaper Rash, Eczema, Chafing, Bed Sores, Acne, and Minor Cuts and Burns (4 OZ)
Original price was: $9.49.$7.97Current price is: $7.97.
Popular categories
highest quality & hand picked
Deals of the Day
- 9%
The Peanutshell Baby Boy or Girl Terry Bibs Set of 10-100% Cotton, Soft, Absorbent Baby Bibs for Boys and Girls, Unisex Toddler Baby Boy or Girl Bibs Set, Newborn & Infant Bib – Sunshine
Original price was: $21.99.$19.99Current price is: $19.99.
- 27%
CottCare Baby Muslin Swaddle Blankets for Boys and Girls,4-Pack Breathable and Skin-Friendly,Wrap Soft Silky Cotton Muslin Swaddle Blankets/Atrovirens/Green/Apricot White/Greyâ¦
Original price was: $32.99.$23.99Current price is: $23.99.
- 22%
DECOMOMO Storage Bins | Fabric Storage Baskets for Shelves for Organizing Closet Shelf Nursery Toy | Decorative Large Linen Closet Organizer Bins with Handles (Grey and White, Large – 3 Pack)
Original price was: $31.99.$24.99Current price is: $24.99.
- 20%
Momcozy Hands Free Breast Pump, Wearable Breast Pump of Longer Battery Life, 2 Pack
Original price was: $119.99.$95.98Current price is: $95.98.
- 6%
SwaddleMe by Ingenuity Original Swaddle with Easy-Change, 100% Cotton, Improves Sleep & Calms Startle Reflex, 3-6 Months, 3-Pack – Mountaineer
Original price was: $32.99.$30.95Current price is: $30.95.
- 10%
Drawer Organizer Clothes Set of 12 Grey – Dresser Organizer For Nursery, Bedroom, Closet – The Perfect Baby Clothes Organizer and Storage & General Nursery Organization or Dresser Drawer Organizers
Original price was: $29.96.$26.96Current price is: $26.96.
- 35%
Munchkin® Float & Play Bubbles⢠Baby and Toddler Bath Toy, 4 Count
Original price was: $9.39.$6.15Current price is: $6.15.
- 19%
Serene Haven Pregnancy Pillow for Reducing Pregnancy Fatigue – W-Shaped Pregnancy Pillows for Sleeping with Adjustable Strap – 5.5″x10″x16″ Maternity Pillow for Pregnant Women with Detachable Cover
Original price was: $31.99.$25.99Current price is: $25.99.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $13.99.$11.99Current price is: $11.99.
Evenflo Feeding Classic Tinted Plastic Standard Neck Bottles for Baby, Infant and Newborn – Teal/Green/Blue, 8 Ounce (Pack of 12)
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Original price was: $139.99.$119.99Current price is: $119.99.
2 in 1 Convertible Baby Stroller, Folding High Landscape Infant Carriage, Newborn Reversible Bassinet Pram, Adjustable Canopy, Anti-Shock Toddler Pushchair Dark Grey
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Original price was: $89.99.$83.99Current price is: $83.99.
PrimeZone Comfy Rocking Chair for Nursery – Glider Chair with High Backrest, Armrests & Upholstered Pad, Bedroom Nursery Rocker Chair for Baby & Kids, Ivory White
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