Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 7%
Earth Mama Organic Nipple Butter⢠| Nipple Cream Safe for Breastfeeding | Postpartum Essentials for Nursing | Non Lanolin Nipple Cream, 2-Fluid Ounce
Original price was: $14.99.$13.99Current price is: $13.99.
- 10%
Bright Starts Disney Baby MICKEY MOUSE Infant to Toddler Rocker & Seat with Vibrations and Removable -Toy Bar, 0-30 Months Up to 40 lbs (Original Bestie)
Original price was: $39.99.$35.90Current price is: $35.90.
- 5%
Weleda Baby Calendula Diaper Cream, 2.8 Fluid Ounce, Plant Rich Protection with Calendula, Chamomile, Sweet Almond Oil, Lanolin and Zinc Oxide
Original price was: $13.99.$13.29Current price is: $13.29.
- 26%
Johnson’s Baby CottonTouch Newborn Body Wash & Shampoo, Gentle & Tear-Free, Made with Real Cotton, Gently Washes Away Dirt & Germs, Sulfate- & Paraben-Free for Sensitive Skin, 13.6 Fl Oz
Original price was: $8.04.$5.98Current price is: $5.98.
- 15%
Boba Baby Wrap Carrier – Original Baby Carrier Wrap, Baby Sling for Newborns – Baby Wearing Essentials – Hands-Free Newborn Wrap Swaddle Holder, Newborn to Toddler Infant Baby Sling, 7-35 lbs (Grey)
Original price was: $39.99.$33.99Current price is: $33.99.
- 29%
Skip Hop Tummy Time Mat, 3-in-1 Activity Baby Play Gym, Age 0+, Silver Lining Cloud, Grey
Original price was: $85.00.$60.35Current price is: $60.35.
Popular categories
highest quality & hand picked
Deals of the Day
- 6%
The Honest Company Honest Mama Rock The Bump Body Butter (Pack of 1) | Shea Butter, Avocado Oil, Vitamin E | 4 oz | Moisturizing Stretch Mark Cream
Original price was: $19.99.$18.89Current price is: $18.89.
- 21%
JolyWell Night Light for Kids, Egg Light for Nursery with 7 RGB Colors Changeable & Stepless Dimming, Rechargeable Tap Light with 1h Timer & Touch Control, Portable Night Light for Babies BPA Free
Original price was: $30.35.$23.99Current price is: $23.99.
- 25%
Willow Find Your Flow Feeding Kit, 13-Piece Breastfeeding Essentials Kit, Nipple Protection & Pain Relief from Common Breastfeeding Problems, Postpartum Essentials
Original price was: $54.99.$41.24Current price is: $41.24.
- 7%
Dream On Me Lightweight and Compact Coast Rider Stroller with One Hand Easy Fold, Adjustable Handles and Soft Ride Wheels, Pink, 365-PINK
Original price was: $67.79.$62.73Current price is: $62.73.
- 27%
KeaBabies 2-Pack Organic Crib Sheets for Boys, Girls, Jersey Fitted Crib Sheet, Baby Crib Sheets Neutral, Cotton Breathable Crib Sheet, Cute Printed Crib Mattress Sheet, Baby Mattress Sheets(Woodland)
Original price was: $29.96.$21.96Current price is: $21.96.
- 14%
Promise Bump Oil, Pregnancy Belly Oil, Defense and Repair, Clean Pregnancy Skincare, Non-Toxic, Vegan, Fast Drying
Original price was: $22.00.$19.00Current price is: $19.00.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Original price was: $14.99.$12.99Current price is: $12.99.
DRESHOW BQUBO 4 Pack Newborn Hospital Hat Infant Baby Hat Cap with Big Bow Soft Cute Knot Nursery Beanie
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Original price was: $12.99.$7.99Current price is: $7.99.
Baby Toilet Lock by Wappa Baby – 9″L x 4″W – Ideal Baby Proof Toilet Lid Lock – No Tools Needed Easy Installation with 3M Adhesive – Top Safety Toilet Seat Lock – Fits Most Toilets – White (1 Pack)
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Original price was: $13.35.$11.33Current price is: $11.33.
Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 6 Flip-Top Packs (288 Wipes Total)
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Original price was: $41.99.$29.99Current price is: $29.99.
Comfy Cubs Swaddle Blanket Baby Girl Boy Easy Adjustable 3 Pack Infant Sleep Sack Wrap Newborn Babies (Small 0-3 Months, Blush, Mauve, Mulberry)
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Original price was: $39.99.$29.99Current price is: $29.99.
4 Pack Woodland Forest Animals Wood Neutral Unisex Fitted Baby Crib Sheets Set for Baby Boys or Girls
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