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Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.

Today's popular picks

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Deals of the Day
Deal of Day
- 16% Bio-Oil Skincare Body Oil, Vitamin E Serum for Scars & Stretchmarks, Dermatologist Recommended, All Skin Types, 6.7 oz
Original price was: $32.64.Current price is: $27.41.
Already Sold: 12 Available: 16
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NEW ARRIVALS

Shop our new arrivals from what we carefully selected.
- 25% Ingenuity Ity Bouncity Bounce Vibrating Deluxe Baby Bouncer Seat, 0-6 Months Up to 20 lbs (Goji)
Original price was: $39.99.Current price is: $29.99.

Ingenuity Ity Bouncity Bounce Vibrating Deluxe Baby Bouncer Seat, 0-6 Months Up to 20 lbs (Goji)

Already Sold: 12%
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- 24% Gerber Good Start Baby Formula Powder, SoothePro Comforting Probiotics, Stage 1, 30.6 Ounce
Original price was: $42.97.Current price is: $32.84.

Gerber Good Start Baby Formula Powder, SoothePro Comforting Probiotics, Stage 1, 30.6 Ounce

Already Sold: 27%
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