Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 17%
Tommee Tippee Natural Start Anti-Colic BPA Free Baby Bottles, 5oz, Newborn 0+ Months, Slow Flow Breast-Like Nipple, Designed for Seamless Transitions Between Bottle and Breast, Pack of 4
Original price was: $24.99.$20.85Current price is: $20.85.
- 9%
T4TREAM 7 Drawers Dresser Chests for Bedroom, Wood Vintage Chests of Drawers, Rustic Dressers Chset Organizer for Bedroom, Living Room, Hallway, Antique White
Original price was: $329.99.$299.99Current price is: $299.99.
- 11%
Baby Teething Keys Toys 3 to 12 Months,Infants Toddler Sensory Chew Toys,Teether Toys for Baby Girl-Soft & Raised Texture to Soothe Gums,BPA Free (Pink)
Original price was: $8.99.$7.99Current price is: $7.99.
- 33%
No-Touch Thermometer for Adults and Kids, Accurate Digital Baby Thermometer, FSA HSA Eligible, Fever Alarm & Silent Mode, 2 in 1 Forehead & Object Thermometer
Original price was: $29.99.$19.99Current price is: $19.99.
- 27%
Burt’s Bees Christmas Gifts, Mama Belly Butter, Stretch Mark Cream for Pregnancy Massages Body & Reduces Scar Appearance, Prenatal & Postnatal Skin Care, Shea Butter & Vitamin E Rich Formula, 6.5 Oz
Original price was: $12.99.$9.53Current price is: $9.53.
- 15%
Boba Baby Wrap Carrier – Original Baby Carrier Wrap, Baby Sling for Newborns – Baby Wearing Essentials – Hands-Free Newborn Wrap Swaddle Holder, Newborn to Toddler Infant Baby Sling, 7-35 lbs (Grey)
Original price was: $39.99.$33.99Current price is: $33.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 44%
iHealth No-Touch Forehead Thermometer, Digital Infrared Thermometer for Adults and Kids, Non-Contact Baby Thermometer, 3 Ultra-Sensitive Sensors, Large LED Digits, Quiet Vibration Feedback, Black
Original price was: $35.98.$19.99Current price is: $19.99.
- 14%
Baby Einstein Outstanding Opus The Octopus Sensory Rattle & Teether Multi-Use Toy, BPA Free & Chillable, 3 Months & up, Multicolored
Original price was: $6.99.$5.98Current price is: $5.98.
- 14%
The Honest Company Clean Conscious Unscented Wipes | Over 99% Water, Compostable, Plant-Based, Baby Wipes | Hypoallergenic for Sensitive Skin, EWG Verified | Geo Mood, 60 Count
Original price was: $4.99.$4.29Current price is: $4.29.
- 16%
The First Years First Baby Rattle – Sensory Toys with Soft Textures and Crinkle Sounds – Infant Toys Ages 3 Months and Up
Original price was: $9.49.$7.99Current price is: $7.99.
- 10%
Maxi-Cosi Cassia Baby Swings for Infants: Smart Portable Baby Swing with Music, Lightweight & Foldable Baby Swing, 360 Rotation Infant Swing, Classic Oat
Original price was: $199.99.$179.99Current price is: $179.99.
- 35%
BABY JOY 5 in 1 High Chair, Convertible High Chairs for Babies and Toddlers/Booster Seat/Table and Chair Set, Infant Wooden Highchair w/ 5-Point Harness, 4-Position Removable Tray & PU Cushion (Gray)
Original price was: $129.99.$84.99Current price is: $84.99.
- 21%
2-Pack Toddler Baby Sun Hat Kids Summer UPF 50+ for Boys Girls Adjustable Beach Hats with Bucket Wide Brim Age 1-7 Years
Original price was: $18.99.$14.99Current price is: $14.99.
- 30%
Child Craft Wynwood 3 in 1 Convertible Crib, Baby Crib Converts to Day Bed, Toddler Bed, 3 Adjustable Mattress Positions, Non-Toxic, Baby Safe Finish (Nautical Gray)
Original price was: $499.99.$349.99Current price is: $349.99.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
Added to wishlistRemoved from wishlist 0
Original price was: $32.64.$27.41Current price is: $27.41.
Bio-Oil Skincare Body Oil, Vitamin E Serum for Scars & Stretchmarks, Dermatologist Recommended, All Skin Types, 6.7 oz
Added to wishlistRemoved from wishlist 0
Original price was: $299.99.$199.99Current price is: $199.99.
Comfy Cubs Wooden Bedside Bassinet Sleeper – Safe and Stylish Baby Crib – Ideal Baby Sleeper Bed Crib for Newborns and Infants – Perfect Nursery Essentials for Babies
Added to wishlistRemoved from wishlist 0
Original price was: $79.99.$63.99Current price is: $63.99.
3 in 1 Baby High Chair, Bellababy Adjustable Convertible Chairs for Babies and Toddlers, Compact/Light Weight/Portable/Easy to Clean
Added to wishlistRemoved from wishlist 0
Original price was: $29.99.$24.99Current price is: $24.99.
ESEN Baby Nursing Pillow and Body Positioner for Breast Feeding and Bottle Feeding, Ultra Soft Baby Breastfeeding Pillows with Removable Nursing Pillow Cover for More Support for Mom and Baby (Pink)
Added to wishlistRemoved from wishlist 0
Original price was: $19.99.$18.89Current price is: $18.89.
The Honest Company Honest Mama Rock The Bump Body Butter (Pack of 1) | Shea Butter, Avocado Oil, Vitamin E | 4 oz | Moisturizing Stretch Mark Cream
Added to wishlistRemoved from wishlist 0
Original price was: $19.99.$13.99Current price is: $13.99.
3 Sprouts Toy Storage Organizer: Toy Box Cube Organizer for Playroom, Nursery – Foldable Storage Bin – Elephant
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
Original price was: $39.99.$37.99Current price is: $37.99.
16 Pack Child Safety Magnetic Cabinet Locks – Vmaisi Children Proof Cupboard Baby Locks Latches – Adhesive for Cabinets & Drawers and Screws Fixed for Protection
Added to wishlistRemoved from wishlist 0
Original price was: $99.99.$77.99Current price is: $77.99.
BabyBjörn Baby Carrier Mini, Cotton, Black
Added to wishlistRemoved from wishlist 0
Original price was: $9.99.$8.97Current price is: $8.97.
Itzy Ritzy Silicone Pacifiers for Newborn – Sweetie Soother Pacifiers Feature Collapsible Handle & Two Air Holes for Added Safety; For Ages Newborn and Up, Set of 2 in Buttercream & Toast
Added to wishlistRemoved from wishlist 0
Added to wishlistRemoved from wishlist 0
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