Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.
Today's popular picks
based on what's trending
- 20%
Melissa & Doug K’s Kids Pull-Back Vehicle Set – Soft Baby Toy Set With 4 Cars and Trucks and Carrying Case Pull Back Cars, Soft Vehicles Toys For Babies And Toddlers
Original price was: $32.99.$26.49Current price is: $26.49.
- 14%
MaxNova Baby Sun Hat Smile Face UPF 50+ Toddler Bucket Hat for Boys Girls 0-7 Years
Original price was: $21.99.$18.99Current price is: $18.99.
- 29%
luxury little Diaper Caddy Organizer, Large Cotton Rope Nursery Baby Basket, Changing Table Organizer for Baby Diaper Storage, Portable Car Organizer with Removable Divider, Baby Shower Gifts – White
Original price was: $27.99.$19.99Current price is: $19.99.
- 18%
X-Bosak Baby Nasal Aspirator, Electric Nose Sucker with 5 Levels Suction, Soothing Light & Nursery Rhymes
Original price was: $37.99.$30.99Current price is: $30.99.
- 10%
Nursing Pillow and Positioner, Breastfeeding, Bottle Feeding, Baby Sitting Support with Removable Ultra Soft Cover, Tummy Time Support for Baby Boys and Girls (Beige)
Original price was: $29.99.$26.99Current price is: $26.99.
- 26%
Baby Jogger City Mini Air Lightweight Stroller – All-Terrain Wheel Suspension, Adjustable Seat with Calf Support, Compact Fold
Original price was: $429.99.$319.99Current price is: $319.99.
Popular categories
highest quality & hand picked
Deals of the Day
- 14%
Frida Mom Women’s Postpartum Underwear, Disposable Boyshort Underwear, Seamless with Stretchy Support, Postpartum Essentials, Size Regular (Waist 28″-42″ Stretched), 8 Count, Grey
Original price was: $15.99.$13.79Current price is: $13.79.
- 10%
Baby’s Only Organic Complete Nutrition Infant Formula, Milk Based Powder with Iron, Modeled After Breast Milk, Newborn to 12 Months Old, 21 oz, 1 Pack
Original price was: $28.98.$26.08Current price is: $26.08.
- 10%
CeraVe Baby Wash & Shampoo | Fragrance, Paraben, & Sulfate Free Shampoo for Tear-Free Baby Bath Time | 8 Ounce
Original price was: $9.99.$8.97Current price is: $8.97.
- 18%
One A Day Womens Prenatal Advanced Complete Multivitamin with Brain Support* with Choline, Folic Acid, Omega-3 DHA & Iron for Pre, During and Post Pregnancy, 30+30 Count (60 Total Set)
Original price was: $21.48.$17.56Current price is: $17.56.
- 10%
The Honest Company Honest Mama Chill Mama Soothing Jelly | Cooling Formula for Itchy Skin | Aloe + Eucalyptus Infused | 4 fl oz
Original price was: $14.99.$13.49Current price is: $13.49.
Deal of Day
Original price was: $32.64.$27.41Current price is: $27.41.
Hurry Up! Offer ends soon.
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NEW ARRIVALS
Shop our new arrivals from what we carefully selected.
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Original price was: $19.95.$18.95Current price is: $18.95.
Yoofoss Muslin Burp Cloths for Baby 10 Pack 100% Cotton Baby Washcloths for Boys Girls Large 20”X10” Super Soft and Absorbent White
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Original price was: $319.99.$232.27Current price is: $232.27.
Graco Hadley 5-in-1 Convertible Crib with Drawer (White) â GREENGUARD Gold Certified, Crib with Drawer Combo, Full-Size Nursery Storage Drawer, Converts to Toddler Bed, Daybed
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Original price was: $9.37.$5.78Current price is: $5.78.
Desitin Daily Defense Baby Diaper Rash Cream with Zinc Oxide to Treat, Relieve & Prevent diaper rash, Hypoallergenic, Dye-, Phthalate- & Paraben-Free, 4 oz
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Original price was: $28.44.$21.88Current price is: $21.88.
THAUSDAS Night Light, Dimmable Touch Lamp for Bedroom, Portable Table Bedside Lamp, 5 Brightness & 13 RGB Colors, Night Lights for Bedroom/Baby Nursery/Bathroom/Hallways/Living Room
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