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Welcome to MidwifeApproved, where we offer handpicked, expert-recommended products to support you through every step of your pregnancy, postpartum journey, and newborn care. Trusted by moms and midwives alike, we’re here to help you find safe, reliable essentials for you and your baby.

Today's popular picks

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Deals of the Day
Deal of Day
- 16% Bio-Oil Skincare Body Oil, Vitamin E Serum for Scars & Stretchmarks, Dermatologist Recommended, All Skin Types, 6.7 oz
Original price was: $32.64.Current price is: $27.41.
Already Sold: 12 Available: 16
75 %
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NEW ARRIVALS

Shop our new arrivals from what we carefully selected.
- 29% Lansinoh 4% Lidocaine Perineal Spray, Pain Relief for Postpartum Care, 3.5 Ounces
Original price was: $13.99.Current price is: $9.99.

Lansinoh 4% Lidocaine Perineal Spray, Pain Relief for Postpartum Care, 3.5 Ounces

Already Sold: 60%
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- 20% i play. Baby Girls’ Brim Hat | All-Day UPF 50+ Sun Protection for Head, Neck, & Eyes
Original price was: $14.99.Current price is: $12.00.

i play. Baby Girls’ Brim Hat | All-Day UPF 50+ Sun Protection for Head, Neck, & Eyes

Already Sold: 22%
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